Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 103

ROI Influencer Marketing Survey 103

Sprout Social

MAY 15, 2024

With so much to do, it’s easy for social teams to feel overwhelmed. Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. But what does their day-to-day life actually look like? It doesn’t stop there.

Social Media 98

Social Media Social Media Management Sentiment Collaboration 98

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions?

Influencer 166

Influencer Tips Marketing Training 166

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 107

Report Brands Library Sentiment 107

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Convince & Convert

NOVEMBER 30, 2023

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Proceeding without employee buy-in is the #1 mistake. Most teams don’t even have the space for the actual change tasks, much less the change planning time.

Project 129

Project Collaboration Buy Team 129

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Influencer marketing Influencer marketing involves using relevant social media leaders (people with a high following) for your brand to promote your product or service to their refined audiences.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Instagram How To Geotagging 111

Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

Campaign 304

Campaign Brands Influencer Collaboration 304

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? They are positively impacted by social influencers. To solve for this need, OWN recently launched The Know: An OWN Community.

Communities 100

Communities Platform Video Fashion 100

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Convince & Convert

MAY 9, 2024

But before you press ‘buy’ on that audio set-up, consider the following for your brand. By sharing insights, expertise, and valuable information through podcast content, brands can position themselves as authorities in their field, enhancing their credibility and influence with their audience base. Content repurposing.

Brands 134

Brands Apple Cost Advertising 134

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. People buy from people, not logos. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

Influencer 52

Influencer UGC Marketing Authentication 52

Social Media Strategies Summit

JULY 14, 2022

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? Leveraging your community of students or employees can be very powerful! I advise people on transforming sales and marketing teams with a strong focus on digital.

Education 204

Education Case Study Overview Upcoming 204

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Examples 119

Examples Social Media Sentiment Influencer 119

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 118

Instagram HootSuite UGC Influencer 118

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

Influencer 108

Influencer Groups Groups Social Media 108

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about.

Community building 90

Community building YouTube Communities Influencer 90

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Consultants support cultural change, recruitment & training and for internal communications initiatives. Social media consultants write policies and guidelines to empower teams while mitigating risk.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. One-person social teams will become a thing of the past. Some days it feels like you need a crystal ball.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Ignite Social Media

DECEMBER 14, 2022

Running a year-end giveaway is a great way for brands to increase engagement and followers during the holiday season — and a way of giving back to their community. Partner with an Influencer. Our favorite and most effective by far, Influencer marketing. Run a Year-End Giveaway. Stay Ahead: Plan for 2023. contact us.

Social Media 161

Social Media Strategy Marketing Hashtag 161

The Realtime Report

FEBRUARY 17, 2022

Community Building. A brand’s goal on TikTok should be to entice viewers to buy their products. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways. Influencer Marketing.

Brands 91

Brands How To Hashtag Influencer 91

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. People don't just buy things, they join things. How to build and grow your community using a Facebook Group. Need us to help train your team?

Groups 167

Groups Groups Facebook Training 167

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. When I first started working on social media and influencer marketing for them, it was just bloggers. Tell us a bit about how Sway Group got started.

Groups 100

Groups Groups Influencer Case Study 100

Sprout Social

JUNE 13, 2023

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

OCTOBER 16, 2023

Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 112

Brands How To Authentication Collaboration 112