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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission.

ROI 135
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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. Furthermore, it can be hard to get internal leadership to buy into the importance of building a strong social media team.

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Could Your Next TikTok Make the World Laugh? Laugh Factory’s Epic Plan to Buy TikTok Revealed

Bill Hartzer

But what the Laugh Factory brings to the table is something money can’t buy—the universal and timeless appeal of laughter. David Fuhrer, President of the Laugh Factory, is already marshaling a dream team of investment and digital media mavens to ensure that under their stewardship, TikTok doesn’t just survive; it thrives.

Buy 107
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. Ask what teams and leaders need to provide you so you can be more self-sufficient.

Buy 117
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L.L.Bean’s social team went off the grid: Here’s how you can do it, too

Sprout Social

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

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How to create a culture of recognition on your team 

Sprout Social

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Learn how your team likes to be recognized.

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Sprout Social stands with the Black community

Sprout Social

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. Black lives matter. At Sprout Social, DEI is woven into the fabric of our company. Assata’s Daughters (Chicago).