Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. But in almost every case, you’re bringing a knife to a gunfight. On what basis?

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Koka Sexton

JANUARY 14, 2013

I started connecting the dots between the early adopters of Twitter and my LinkedIn network and seeing that instead of just building a bunch of connections I was able to follow the real time activities of my friends and prospects/customers through their social streams. Another article asks Should your business invest in social CRM tools ?

B2B 92

B2B Social CRM LinkedIn Class 92

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could simply opt out of Facebook messages and notifications about new followers on Quora. Rapportive is a social CRM, giving you important information about the person who is emailing you. I read my friends’ Facebook updates via RSS. You could dedicate another email account to newsletters.

Products 236

Products Tools Google Reader RSS 236

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. We have a video of the Social Selling Primer here. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Caching content in the app provides for an experience that is both faster and more visually engaging.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 4, 2010

While many organizations have got social media religion, there are many others still swimming against the stream. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 5, 2010

I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. If we've been following your blog, we've got that figured out because we are familiar with the Convince and Convert “from&# name.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population).

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Social media is about people, not logos. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

DECEMBER 31, 2015

While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Smart, optimized content. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124