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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

Privacy 195
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LinkedIn Announces New Privacy-Friendly Ad Targeting Options for B2B Brands

Social Media Today

LinkedIn's developing a range of new options to ensure it aligns with data privacy regulations, and is still able to drive value for ad partners.

Privacy 148
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

Privacy 155
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Meta Publishes New Guide on How Brands Can Mitigate Data Loss as a Result of New Privacy Changes

Social Media Today

As data privacy regulations further restrict information access, advertisers need to upgrade their approach.

Privacy 156
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 118
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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

With the API, brands can send web, offline, or CRM data from their server directly to Facebook servers without the use of web browsers. This setup gives brands more control as they decide what data is shared with Facebook and when it’s shared. Subscribe to Social You Should Know.