Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 136

Engagement Brands Review Influencer 136

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Hashtag, hash brown… they sound somewhat the same.

Hashtag 108

Hashtag Social Media Training Template 108

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI UGC Authentication 127

Webbiquity SMM

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Brands 159

Brands Airlines Hashtag Influencer 159

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. But using TikTok for business isn’t just about inscrutable humor and dance challenges; it drives meaningful engagement and action. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out.

Brands 130

Brands Energy Sports Fashion 130

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 101

Influencer Brands Collaboration Authentication 101

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 129

Reputation Tools Brands How To 129

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. One key aspect of building a strong professional brand on LinkedIn is engagement.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Get noticed.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. As a bonus, geo-tagged posts receive 79 percent more engagement.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 104

Reputation System Brands Knowledge Base 104

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

MAY 11, 2021

Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. So, why bother?

Social Media 132

Social Media Strategy Engagement Hashtag 132

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Your actions speak louder than words.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

yMarketingMatters

AUGUST 21, 2015

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? That means this is a great option for franchise businesses needing help with more than just social media.

Publishing 97

Publishing Tools Brands Facebook 97

Mindjumpers

JUNE 5, 2012

A couple of weeks ago, Facebook launched their own ‘Facebook camera’ bringing smartphone photo editing to the social network that first made instant photo sharing go a mainstream. How Threadless Engages its Community on Instagram. The photos are interesting as they tell a story and show the brand identity.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? For example, in the sentence “Sprout Social, Inc.

Brands 84

Brands Sentiment Analysis Marketing 84

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. In this article, you will see: What is a brand advocate?

Company 130

Company Brands UGC Reputation 130

Mindjumpers

MAY 16, 2013

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Give people a hashtag to use to that will gather all the material.

Brands 260

Brands Instagram Social Networking Hashtag 260

Pixlee

JUNE 23, 2020

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. That’s where a social hub can help. What is a Social Hub? Why you Need a Social Hub . Top Social Hubs We Love.

Brands 77

Brands Aggregator Curation UGC 77

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Almost half of the world’s population is using social networks, and not just for socializing.

Instagram 159

Instagram Tools Hashtag Authentication 159

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B 135

B2B Brands Marketing How To 135

Sprout Social

JULY 18, 2019

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. Brands need to talk to their audience. Conversations can spark connection.

Engagement 73

Engagement Brands Geotagging Telecommunications 73

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 74% of users say the app inspired them to discover more about a product or brand. Learn more here. Fourteen hours. TikTok generated around $4.6

Examples 142

Examples Campaign Tips UGC 142

Socialized

FEBRUARY 2, 2021

How You Can Use Hashtags. Hashtags are really a key feature of Twitter, and they serve for grouping and finding tweets about a given subject. It’s great to add hashtags to any of your tweets, if not most of them. Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. What Is Instagram Engagement? Instagram Engagement: Managing Comments & Mentions.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year.

Crowdsourcing 197

Crowdsourcing Brands Posterous Mobile 197

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Understanding how the TikTok algorithm works is key to making this platform work for your brand. This happens as you engage with more crafting and DIY content. How do you get more views and followers on TikTok?

Hashtag 124

Hashtag Sports Trends Engagement 124

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. 1 Social Media Tool Create. Free 30-Day Trial 5 content curation tools for social media 1. Social listening and monitoring.

Curation 80

Curation Social Media Management Tools Social Media 80

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145