Janet Fouts

DECEMBER 1, 2012

More than one of those books that gets you all jacked up and inspired but doesn’t quite give you the tools to move forward, this book delivers real case studies to learn from and a process for planning your own successes. I did get a review copy of the book, but honestly I would have bought it anyway, and in fact I did.

Engineering 126

Engineering Review Case Study Communities 126

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. So we look at how and why people book travel.

Tourism 114

Tourism Travel Startup Metrics 114

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Analyze your metrics The art of social media copywriting doesn’t end when you hit publish.

Social Media 118

Social Media Template Templates Skills 118

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Another key to growth hacking is to use what are known as pirate metrics. Using these “hacks” makes your marketing efforts faster and more effective.

Strategy 144

Strategy Metrics Process B2B 144

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Industry-specific terminology and hashtags. Measure Key Social Listening Metrics. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral? Business is booming!

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

NOVEMBER 15, 2023

While social media has been with us for more than 20 years and has become a sophisticated revenue generating industry, some still hold the belief that social media is primarily for kids. It’s safe to guess the supervisors and leadership also didn’t grow up with social media, and many of them are not avid users.

Social Media Management 110

Social Media Management Skills Social Media Upcoming 110

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Guest Post by Geoff Livingston. If so, you’re not the only one.

Analytics 164

Analytics Influencer Issues Metrics 164

Pam Moore

MAY 7, 2023

As you review the collaboration request, you can easily check the influencer’s social media profiles (Instagram & TikTok), their key metrics, and even previous collaborations with other brands and reviews from them. Start a free trial or book a demo with their team. Want to learn more about Social Cat? Interested in learning more?

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

As you review the collaboration request, you can easily check the influencer’s social media profiles (Instagram & TikTok), their key metrics, and even previous collaborations with other brands and reviews from them. Start a free trial or book a demo with their team. Want to learn more about Social Cat? Interested in learning more?

Small Business 147

Small Business Review Influencer Collaboration 147

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? The videos are so engaging that you won’t be able to stop scrolling on their feed, even if you don’t plan to book a trip anytime soon. Visual storytelling The hospitality industry thrives by visually presenting what it has to offer.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

FEBRUARY 24, 2023

Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. When you’re ready to report on your results, you can edit almost every aspect of your reports — pick and choose your metrics, add logos, and customize visuals.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. Write your bio.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Your consumers want to know what percentage of your leadership team is made up of women, what programs you have in place to mentor early-career women and metrics for your DEI initiatives.

Social Media 110

Social Media Team Groups Groups 110

Sprout Social

FEBRUARY 13, 2020

Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. Our customers have found this metrics map extremely helpful in tying social goals to business goals. What can you knock out now and show?

Skills 107

Skills Metrics Report Organization 107

Buffer Social

SEPTEMBER 26, 2023

I settled on copywriting because I had a knack for writing and a bit of experience from keeping a lifestyle blog and writing book reviews. Another thing I used to do to circumvent this fear was to rely on my industry friends. I don’t pay attention to the metrics Unlike extroverts, I don’t want to go viral.

Social Media 92

Social Media Brands Metrics Skills 92

Hootsuite

JANUARY 2, 2024

This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand. Each day, I tallied up those metrics. Book interviews? Here’s what really works to build your network. It depends on what your LinkedIn goals are. Land speaking gigs?

Comments 106

Comments LinkedIn HootSuite Analytics 106

Waxing UnLyrical

FEBRUARY 25, 2015

There were several responses to this, including from the Queen of Metrics herself, Katie Paine, and Johna Burke of BurrellesLuce: A2 Main reason is…@shonali gr8 job getting guests & timely topics. Also, Industry appetite has kept pace:) #measurepr. Individually learn from failure, but Industry responds 2 WIN #measurepr.

Metrics 100

Metrics Skills Hosting Consultant 100

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. . Cultivate Award.

Campaign 99

Campaign Groups Groups Communities 99

Later

MARCH 22, 2021

Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . If you’re new to Google Analytics and want to understand how it all works, we recommend its beginners course: In this course you’ll learn how to track specific metrics, create dashboards, and set goals. .

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Buffer Social

OCTOBER 23, 2023

Master the art of thumbnails In the attention economy , anyone who’s trying to grow on YouTube knows that their audience judges the book by its cover. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. And Why You Should). Assess the nature of your content.

YouTube 113

YouTube Tips Collaboration Trends 113

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Imagine automating responses to frequently asked questions or having a virtual assistant manage appointment bookings. Here's a breakdown of the key updates and what they mean for you. The possibilities are enticing.

News 80

News Report Social Media Instagram 80

Hootsuite

OCTOBER 19, 2021

But with that fairly low barrier to entry for what counts as a “view,” racking up the metrics on TikTok isn’t too tough. Maybe your view metrics will go up, but your engagement rate will plummet, you won’t gain any followers, and the audience you’ve hired to watch will all eventually be removed by TikTok anyways. The real money metric?

Strategy 139

Strategy How To Hashtag Trends 139

Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” Answers varied from clip books with a “thud” factor to that all-time bad guy, AVEs. measurePR. —

Report 100

Report HootSuite Metrics Hosting 100

Hootsuite

APRIL 12, 2021

At the same time, it allows employees to showcase their company pride and industry expertise. That could include informative blog posts, job listings, or industry news. Important metrics to track include: Adoption rate: The number of active employees divided by the number of employees who signed up. Book your demo now.

Engagement 139

Engagement Social Media Strategy Tools 139

Koka Sexton

FEBRUARY 16, 2023

Use metrics like open rates, click-through rates, and conversion rates to understand what’s working and what’s not. Newsletter: A newsletter is a regular email that is sent to your email list and contains a curated selection of content, such as blog posts, articles, and industry news.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Razor Social

JUNE 22, 2017

There are certain types of content – typically long form content – that can supercharge your results no matter your industry or business type. The first example of strategic content that comes to mind is a research report that has reached a cult status in the blogging industry – Andy Crestodina’s annual blogger survey.

Social Media 110

Social Media Content Survey Influencer 110

Social Media Strategies Summit

AUGUST 17, 2023

Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. To help you choose those metrics, we’ve rounded up 13 of the most impactful social media metrics to track.

Metrics 130

Metrics Social Media Sentiment ROI 130

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Google Alerts is a simple yet effective way to keep track of topics related to your business, brand, or industry.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Waxing UnLyrical

JULY 26, 2011

And @alphamommie said, “I also benchmark my score with others in my industry using lists.&#. And definitely save the date for next week, when Marshall Sponder – a web metrics guru! His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were.

Klout 194

Klout Social Media Foursquare Metrics 194

Pam Moore

MAY 7, 2023

As you review the collaboration request, you can easily check the influencer’s social media profiles (Instagram & TikTok), their key metrics, and even previous collaborations with other brands and reviews from them. Start a free trial or book a demo with their team. Want to learn more about Social Cat? Interested in learning more?

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

AUGUST 15, 2023

This core AI technology works behind the scenes to power AI marketing tools, so you get critical, data-driven metrics from social and online data for strategic business decisions. And how do they distinguish between individuals, businesses or currencies in data? Enter: named entity recognition (NER). What are the business benefits of NER?

Brands 82

Brands Sentiment Analysis Marketing 82

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Waxing UnLyrical

NOVEMBER 21, 2016

On integrating paid media to boost engagement with owned and earned content: #measurepr A4 Paid media digital metrics are easy to see in the ad platforms. It’s the way the industry is moving. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this. A4 1/3 We use paid to boost earned media.

Engagement 100

Engagement Banking Eventful Communities 100

Keyhole.co

APRIL 12, 2023

Niche/interest hashtags: These hashtags are used within a particular industry or by people who share similar interests. For example, #bookstagram is a popular hashtag book lovers use to connect and share their reading experiences. What Instagram hashtag analytics metrics should you measure?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

The Realtime Report

AUGUST 29, 2023

Be on the lookout for tangible markers: spikes in organic traffic, heightened conversion metrics, or ascendancies in search rankings. On the flip side, the digital book hub might script a more intricate strategy, weaving a strong web of backlinks and meticulous site enhancements.

Small Business 91

Small Business SEO Company Price 91

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 Financial Impact Perhaps the biggest impact of the enrollment cliff will be financial. First, we need to consider cultural factors. “The

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180