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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

However, at the end of the process, you still need to take the audience back to the Web to increase ad views or complete the purchase. I’m not surprised if bloggers claim that 40-60 percent of their traffic come from search engines. Bloggers often hold contests or group projects to encourage others to blog about certain topics.

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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

However, at the end of the process, you still need to take the audience back to the Web to increase ad views or complete the purchase. I’m not surprised if bloggers claim that 40-60 percent of their traffic come from search engines. Bloggers often hold contests or group projects to encourage others to blog about certain topics.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

This turns bloggers sour, thinking that everyone in public relations or blogger outreach is just a spammer. It’s time consuming to look at which bloggers to target, read posts, and then write a personal message to the blogger along with the actual pitch. However, if you want really good coverage, you’ll do it.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

The good thing about social media is that the opportunity cost tends to mostly be time. Whatever you can do to minimize the time you spend learning social media, and making your processes more efficient is worth it. Certain niches are more likely to see greater returns from social media. Especially with a lousy comment.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

As bloggers, we’ve all experienced it: the completely off topic pitch. There are even more bloggers. The reason PR professionals are succeeding down this path is because of bloggers like us who are receptive to this impersonal and poorly researched messaging. There are thousands of public relations professionals.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Also, part of this process is developing an acute self-awareness of your strengths and weaknesses as a marketer (and as a person). In my experience, I’ve found that I’m quite successful at making people laugh via social media. Be genuine.