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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

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How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media. Much of this comes from the fud that exists in the social ecosystem. Importance of aligning social media to business goals.

Metrics 60
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Metrics 132
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Track the Online Metrics that Matter and Sales Isn't One of Them.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing.

Metrics 120
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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

Over the last couple of months here at Problogger.net, we’ve taken a tour of the traffic techniques that are essential to bloggers. While not all bloggers use or focus on all techniques, the ones we’ve covered probably make up the core traffic tools used by bloggers today: Image courtesy stock.xchng user angel_ruiz.

Metrics 40
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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Blogger – Which needs no introduction. Foursquare – The local networking website.

Klout 173
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How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media. Much of this comes from the fud that exists in the social ecosystem. Importance of aligning social media to business goals.

How To 113