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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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How to Measure the ROI of Influencer Marketing

Pixlee

Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? As the ‘social influencer’ industry has continued to develop, tracking and measuring influencers with specific key performance indicators (KPIs) has also evolved. How to Track Influencer ROI.

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10 Best Social Media Management Tools

agora pulse

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? What do you think about influence mining, and its applicability for your business? Customer service? It’s in our DNA. Beamer & Co. Will it be the hot new field of marketing and customer service?

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Changes that lower overhead or introduce new products and services automatically drive ROI. Social can do both. Blogs are customer service channels.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010.

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