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9 Ways to Use the TikTok Ad Library to Make Better Ads

Hootsuite

Sorry, reading nerds: this is no ordinary library. TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Using the Ad Library, you can get inspiration from successful ads, learn more about popular songs, hashtags and keywords, and compare your content to the best of the best.

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8 Facebook Targeting Tips for Cheaper Ads and More Conversions

Hootsuite

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Only 2% of your content will perform well both on social and in search engine rankings, while also achieving high conversion rates. Conversion rate ranking. So what’s your unicorn content?

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Who Really Owns Social Selling?

Convince & Convert

But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. This will fuel authentic conversations. Empower Sales to Have Intelligent Conversations.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. We’ve got a whole blog post on what social listening is and why it matters so much for brands. Brandwatch Source: Brandwatch Brandwatch uses a library of 1.6

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How to Manage Multiple Social Media Accounts for Business (or Clients)

Hootsuite

For more details, read our blog posts on managing multiple Facebook pages and how to manage multiple Instagram accounts , or check out this video: Step 2. Step 3: Create a content library of approved assets for use on all social platforms. To add content, click the library drop-down menu at the top of the page and click Upload.

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Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Here’s a visual example, from Facebook: In this example, an advertiser might spend $30 to get 10 conversions without campaign budget optimization. In that case, the campaign results in 15 conversions. Here are a couple of specific ways that I’ve used it… OPPORTUNITY #1: PROMOTE BLOG POST. Like this: 1.

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Tips to Add Originality to your Blog

ProBlogger

The post Tips to Add Originality to your Blog appeared first on ProBlogger. Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas.

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