Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 152

Industry Real Estate Insurance Content 152

The Realtime Report

DECEMBER 12, 2012

And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable?

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Pixlee

MAY 28, 2021

Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. Even for the most abstract industries, like insurance, forging an emotional connection with customers is critical. Travel, fashion, cosmetics, fitness: what do these industries have in common?

Instagram 83

Instagram Insurance UGC Brands 83

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Firebelly

OCTOBER 9, 2013

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below. Obama Asks Celebs To Tweet About Obamacare.

Health Care 155

Health Care Social Media Insurance Hashtag 155

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Learn more in a blog post about the TikTok opportunity—we’ve laid it all out for you there. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Many BtoB organizations these days are spending time and money.

Insurance 213

Insurance Paid Search eBook Buy 213

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing. It's everywhere.

Content 104

Content Marketing Template Templates 104

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. – Educational guest blog posts from your customers . Paul studied percussion in Las Vegas and got his MBA in marketing in Boston.

UGC 59

UGC Strategy Marketing How To 59

Mindjumpers

APRIL 4, 2011

Her insurance company, Länsförsäkringar, denied her compensation on the grounds that the insurance does not apply “when no reasonable grounds risked being hurt, for example by behaving provocative, engage in a brawl or initiate physical contact”. The insurance company received hard criticism of being discriminating homosexual people.

Insurance 212

Insurance Film Compete Training 212

Socialmedia.biz

FEBRUARY 25, 2020

As company leaders and teams focused on delivering their best products and services, customer social media demands outgrew what assistants or marketing departments could manage. Instead, specialize in target markets and demographics. Attend conferences for content creators, marketers and journalists. Why You Are Essential.

Consultant 102

Consultant Social Media Insurance Startup 102

Writtent Blog

JUNE 14, 2013

This week we are going to investigate how content marketing works with other tools including marketing automation, quality images, humor, and traditional marketing technologies. What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today. Stay tuned! It’s definitely worth the effort.

Tools 85

Tools Marketing Content Insurance 85

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. This information can be used to create targeted marketing campaigns across various social media channels. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Keyhole.co

JANUARY 18, 2024

For instance, Pumpkin, a pet insurance company, makes good use of its link in bio without making its profile appear too crowded. Plus, they place them strategically to draw attention to the link (where visitors can learn more about pet health and insurance information). Higher conversion rates (and lower bounce rates).

Instagram 52

Instagram How To Insurance Findability 52

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., I’m excited + terrified! You can reach me at hello@nicoletabak.com ???. Niche or general?

Consultant 106

Consultant Social Media How To Insurance 106

Pixlee

JULY 21, 2021

But don’t despair; there’s an art to crafting engaging content you need to generate conversions. That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. You’ll learn some of those secrets in this post.

Engagement 98

Engagement UGC Content Insurance 98

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. Conversion optimization.

Engagement 138

Engagement Retail Case Study How To 138

Convince & Convert

OCTOBER 24, 2014

The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. These blogs have their own bifurcated social channels, as well. 27% of B2C marketers say the C-level of the organization owns the content marketing.

Social Media 151

Social Media Ensembli How To Insurance 151

Later

FEBRUARY 16, 2021

If you’re not already using LinkedIn for business, you could be missing a huge marketing opportunity. In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. Discover How to Grow Your Business on LinkedIn in the blog post! #2:

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Keyhole.co

AUGUST 29, 2023

While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave.

Social Media 52

Social Media Content Real Estate Class 52

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. They know they need insurance. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns.

Insurance 88

Insurance Social Media Policies HootSuite 88

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

Insurance 240

Insurance Price Campaign Flickr 240

Twist Image

FEBRUARY 17, 2011

The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better insuring that you didn't make a mistake in the measurement, and that the plank of wood is going to fit rather than discovering that you have to start all over again. The advertising/marketing fits the platform.

Marketing 94

Marketing Insurance Construction Advertising 94

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

SocialFish

JANUARY 11, 2011

Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. Here’s to more great conversations to come in 2011! Thank you to you for making this blog as amazing a resource as it is! The Science of Social Media Marketing.

Postrank 170

Postrank Handbook Case Study Press Release 170

Pam Moore

OCTOBER 28, 2019

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. Business and marketing leaders aren't much different. So why would we think that marketers and business leaders would think any different when it comes to social media?

Social Media 60

Social Media Marketing Training Social Networking 60

Keyhole.co

JULY 26, 2023

Are you eager to boost your sales game, this blog is for you. When defining social selling, it’s important to understand how it differs from social media marketing and advertising. One of the best ways to know what to post about is through market research. It’s annoying, invasive, and may do more harm than good.

Strategy 52

Strategy Tips Buy Activities 52