yMarketingMatters

JUNE 24, 2017

Each workshop topic is a key component for making social media and digital marketing work for your business. Based on the workshop topics underpinning the Conference, these should be the key components of your social media and online strategy: Content Creation. Email Marketing. Provide valuable content. Advertising.

Conference 177

Conference Social Media Tips Findability 177

Twist Image

MARCH 5, 2011

"What type of content should my company be producing?" Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. They must accept the fact that in a world where consumers have an expectation of finding content, you must think like those who create the best content.

Types 111

Types Findability Company Content 111

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Promote your content / increase web traffic. Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

APRIL 9, 2014

Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. How long should a.

Questions 102

Questions Content Press Release Findability 102

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself.

B2B 125

B2B SEO Travel Hubspot 125

Twist Image

AUGUST 1, 2012

Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. Brands are, sadly, playing it safe when it comes to content and, while it is authentic, it lacks any form of life. So, with that, it comes off as a subtle version of advertorial content.

Content 109

Content Findability Press Release Publishing 109

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Is your content up-to-date? Update your content. Do you have a news section?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Twist Image

AUGUST 2, 2013

Soon, readers of blogs and content publishers will be able to take their content, grab a small line of code and post these news items outside of Facebook''s walled garden (on blogs, websites and more). Users simply copy and paste this little snippet of code and place it on blog entries or anything built with HTML.

Findability 111

Findability Facebook Hashtag Mobile 111

Twist Image

OCTOBER 4, 2012

They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. Don't believe me?

Conversation 108

Conversation Findability ROI Advertising 108

Keyhole.co

JANUARY 18, 2024

Once you place your link, you must decide the kind of content you want to create on your Instagram pages to drive traffic to those links and make them more clickable. For example, you can link to new episodes of a podcast or blog post. You can also consider leveraging hashtags to make your Instagram page and content more findable.

Instagram 52

Instagram How To Insurance Findability 52

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. It''s no news that this blog doesn''t follow or bends a lot of the commonly held best practices for what makes something boogie online. How often do you look back on content that someone created a few months ago?

Social Media 106

Social Media Findability Conversation Brands 106

Twist Image

AUGUST 19, 2011

Are you thinking of quitting Twitter or Facebook or Blogging? In his Gapingvoid Blog post, "Reclaim Blogging": Why I'm giving up Twitter and Facebook , he says: "Keeping up a decent blog that people actually want to take the time to read, that's much harder. Google + is getting a lot of attention lately.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation.

Marketing 40

Marketing Findability YouTube Analytics 40

Twist Image

FEBRUARY 7, 2011

There have been a couple of major indicators that the world of publishing and content is shifting away from the traditionally held value that you have to drive traffic to one, specific destination. The smart producers of content link out to the best content. It's about the new way content flows in a digital world.

Content 111

Content iPad Findability Publishing 111

Twist Image

FEBRUARY 16, 2012

People don't hate being marketed to. People hate marketers who lie about the benefits and value. It sounds simple enough, but it's so rarely practiced that we wind up giving sales, marketing and advertising a bad rap. My main job at Twist Image is to get people to buy our marketing services. inbound marketing.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Twist Image

OCTOBER 11, 2011

The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. True Social Media Marketing. blog comment. corporate blog. blog comment. corporate blog. in their spaces. For example.

Findability 110

Findability Conversation Engagement Advertising 110

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

ProBlogger

JANUARY 1, 2013

Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority. These articles are powerful, but often I find myself speaking with people who don’t have a blog yet, or are using Blogger or custom made, cumbersome platforms. Setting up your WordPress blog. SEO plugins.

WordPress 45

WordPress Findability SEO Digg 45

Twist Image

MARCH 17, 2011

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. It isn't for Digital Marketing. Here are 6 ways to become more digital: Learn it.

Findability 110

Findability Analytics Mobile Google 110

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Can you make money sharing?

Wiki 102

Wiki Hotels Social CRM Retail 102

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. You can also choose if you would like to see everything being said about your keywords or only the content Google deems worthy.

Radian6 102

Radian6 Findability RSS Sentiment 102

ProBlogger

NOVEMBER 17, 2010

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. For quite some time, in all honestly, I dismissed the question, because I’ve literally made millions of dollars through email marketing—I’d be hard pressed to ignore that.

List 42

List Findability Syndication eBook 42

Keyhole.co

JANUARY 26, 2024

The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. Skims’ content marketing strategy uses the same genius, leading to its top position. Also, Kim Kardashian actively shares and promotes Skims content on her social media accounts.

Influencer 59

Influencer Social Media Strategy Marketing 59

Diva Marketing Blog

APRIL 9, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. He is a regular speaker on blogging and social media and has spoken at conferences in Australia, the USA and China.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Tracking UTM Codes for Content Analysis. Well, there is. We understand why.

ROI 40

ROI URL Analysis Campaign 40

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Sprout Social

OCTOBER 21, 2021

Something has to happen to encourage you to share, like a product is high quality or a blog post is super informative, to push you to post. Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get.

Strategy 137

Strategy Tips Review Findability 137

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Twist Image

JULY 18, 2013

As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. In short: it''s not about advertising, it''s about marketing. Facebook , YouTube , Twitter , blogs, whatever are ambiguous. advertising.

Advertising 109

Advertising Tumblr Brands Yahoo 109

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How are your competitors approaching the market? Execution: this includes multiple avenues of content creation, distribution and follow-up.

Findability 197

Findability Directory Social Bookmarking B2B 197

agora pulse

JANUARY 30, 2020

Do your social media marketing plans lack a strategy for YouTube? From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business. You can also set custom content to show to your subscribers.

YouTube 153

YouTube Screencast Findability Sentiment 153

Hootsuite

FEBRUARY 27, 2023

LinkedIn SEO (search engine optimization) is the process of optimizing your LinkedIn page and posts to make them easily findable through LinkedIn search. SEO is all about making content easier to find through search engines. By choosing the right keywords and optimizing your content to reflect them (e.g. What is LinkedIn SEO?

SEO 110

SEO LinkedIn Tips URL 110

Convince & Convert

NOVEMBER 19, 2015

If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. That’s where visuals in your content come into play. Incorporating Visuals Into Content.

Content 60

Content Strategy Findability Delicious 60

Kikolani

MARCH 8, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blogging / Content. 7 Insights I Wish I Knew Before I Started Blogging – Looking back, I wish I had learned what I’m about to share earlier. The Resources Mashup.

Mashup 126

Mashup Meeting Resources Adwords 126