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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124
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The Best Content Marketer? An Orange Cone

Firebelly

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You only have to write a blog post once a week, and tweet a few times a day, and dabble on LinkedIn or Facebook. You started blogging once a week.

Content 182
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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Google isn’t letting us get away with putting out schlocky content and cramming it full of keywords to trick the search engine spiders.

Content 186
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24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

Here at Buffer, we think a lot about visual content. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? What is Creative Commons?

Sites 111
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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Sometimes, there just aren’t enough hours in the day and my blog takes a bit of a backseat to my clients and my family. If the prospect indicates they would like to learn more about the company/services, it is marked in the Marketing Cloud and Salesforce.com alerts appropriate sales personnel in the company that an opportunity exists.

Radian6 278