Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

JUNE 17, 2010

Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 15, 2010

We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Integrate social media activities with your CRM system. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 29, 2010

The internet is the new extension of our central nervous systems. link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Thank goodness for the internet! And our minds are beginning to grow again. All rights reserved.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. All rights reserved.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 5, 2010

Research + brand community + marketing to women = social media success. link] via… [link] MarketResearch.com Fresh twist on conventional mkt system – RT @jaybaer: Research+brand community+marketing to women=social media success. Social media success. All rights reserved.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 6, 2010

Test & Track Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience. GREAT INFO!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I believe the key point is building relationships with social broadcasters.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 137

FAQ Content Consultant Social Media 137

Visually SM

JULY 27, 2020

The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? ” — B2B PR Sense Blog. 6) Base CRM. 1) Infusionsoft. .

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

APRIL 13, 2010

For two reasons: 1) their music is part of my nervous system now and still resonates with me; 2) more importantly, theirs is the story of a lifecycle. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). All rights reserved.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 21, 2010

Companies need to get the values right, the message right and the right systems to support their customers before entering into a social media marketing program. Companies need to get the values right, the message right and the right systems to support their customers before entering into a social media marketing program.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 31, 2010

Instead, our lack of social conversation is a byproduct of technological realities that do nothing but create obstacles for actual conversation. Also the Q&A system that linkedin and more and more sites are starting to use (sprouter, inc, etc…) while being very structured, could certainly be considered conversational.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 8, 2010

They need to have a means of communication external to their system. This allows them to tell you when the system is down or experiencing service issues. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

Is that a recent add to the system? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

FEBRUARY 19, 2016

There are a number of different ways you can send our system out to get that information. If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with. They would be terrific guests, Nimble, social CRM. Thanks so much, Marshall.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MARCH 18, 2010

Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. I like your FB group as a newsletter analogy.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Perhaps operating system has something t do with it as well? Perhaps operating system has something t do with it as well? It is a paid feature, you buy credits and can do emails one at a time selectively.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JUNE 3, 2010

But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems. I can see them striking a deal where, say a 3 star rating and up constitutes a 'Like', and is posted to the user's Facebook wall. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JULY 13, 2010

.&# I’m sure management at a lot of agencies feel that it is easier, less expensive and less time consuming to tap a few social media experts, put them into a department, shut the door and go back to their traditional PR bread and butter that’s easy to understand and even easier to bill. Obviously, this isn’t the right approach.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. But it shows that persistance with a voice across platforms can get a response eventually.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JUNE 30, 2010

How many of you reading this have been annoyed in the last week by reaching a computerized answering system instead of being allowed to speak to a customer service rep? But get a real person talking back to you, then you may have a customer. If not, a person who will refer you to potential customers.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. This is already tracked via advanced payment computer systems of today). Depends on your resources and how big these geo-apps get.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important. link] David Perdew Exactly, Jay!

Social Media 159

Social Media Strategy Affiliate marketing Company 159

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. It’s more about demand creation. Result: A new market discovered. But the challenge isn’t to do these things.

Social Media 119

Social Media Strategy Mobile Consultant 119