Convince & Convert

JUNE 17, 2010

Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Convince & Convert [link] #marketing #b2b [link] Evan E.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 29, 2010

The internet is the new extension of our central nervous systems. link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Thank goodness for the internet! And our minds are beginning to grow again. All rights reserved.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. All rights reserved.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Research + brand community + marketing to women = social media success. Social media success. link] [link] Kathryn Lukens Pinke Online Community w/ Purpose & a Plan.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I believe the key point is building relationships with social broadcasters.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 6, 2010

Test & Track Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience. GREAT INFO!

Brands 146

Brands Content Social Media Consultant 146

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

For two reasons: 1) their music is part of my nervous system now and still resonates with me; 2) more importantly, theirs is the story of a lifecycle. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? ” — B2B PR Sense Blog. 1) Infusionsoft. . 1) Infusionsoft.

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). All rights reserved.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

Is that a recent add to the system? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 31, 2010

Instead, our lack of social conversation is a byproduct of technological realities that do nothing but create obstacles for actual conversation. Also the Q&A system that linkedin and more and more sites are starting to use (sprouter, inc, etc…) while being very structured, could certainly be considered conversational.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 18, 2010

Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. I like your FB group as a newsletter analogy.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

FEBRUARY 19, 2016

There are a number of different ways you can send our system out to get that information. If you or someone that you find has curated by hand a really good list of Twitter accounts on a topic, we can just suck that whole list in and we’re going to go out and find those people on social networks too. you can do that.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JUNE 3, 2010

Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years. But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JULY 13, 2010

.&# I’m sure management at a lot of agencies feel that it is easier, less expensive and less time consuming to tap a few social media experts, put them into a department, shut the door and go back to their traditional PR bread and butter that’s easy to understand and even easier to bill. Obviously, this isn’t the right approach.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

AUGUST 4, 2010

2) Kara is right, social media is still relatively new. Companies are getting that they need to listen and engage with customers on social networks. I've learned exponentially from the honest and frank comments about a brand that are often only revealed in online forums and social networks. That’s step 1.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 30, 2010

How many of you reading this have been annoyed in the last week by reaching a computerized answering system instead of being allowed to speak to a customer service rep? But get a real person talking back to you, then you may have a customer. If not, a person who will refer you to potential customers.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. This is already tracked via advanced payment computer systems of today). Depends on your resources and how big these geo-apps get.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 161

Social Media Strategy Affiliate marketing Company 161