Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

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B2B Marketing Mobile CPM 279

Oktopost

JANUARY 10, 2022

She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. Spread the news: every social media manager can master the art of social media! Love Going Behind the Post?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. A company’s reputation is based on many factors. Corporate Reputation or Online Reputation?

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Reputation Press Release Airlines Construction 83

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

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Conversation Sentiment B2B Module 118

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. On the internet, nobody likes a jack-of-all-trades.

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B2B Brands Tips Notification 69

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Brand 24. . Best of all, Google Trends is free.

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Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions.

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B2B Team Conversation Education 84

Oktopost

APRIL 14, 2022

She also shares how employee advocacy can strengthen your brand’s reputation as an employer, and caps off the show by giving real examples of campaigns and initiatives she’s started here at Oktopost to fuel your inspiration! She also hosts Oktopost’s B2B social media podcast, Behind the Post. Meet Olivia. Love Going Behind the Post?

Social Media 69

Social Media Social Media Management B2B Apple 69

Ignite Social Media

SEPTEMBER 27, 2018

Facebook is not the only social media channel that is trying to build back their reputation. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

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Twitter Reputation B2B Campaign 120

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

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Discount Marketing How To B2B 126

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

The Realtime Report

APRIL 11, 2019

Social Media Supports Your Online Reputation. Your organic social strategy should also serve to enhance your online reputation. Kristen Herhold is a senior writer for The Manifest, a B2B news and how-to site that helps business decision-makers determine the best business services for their needs.

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Small Business Organization Social Media Authentication 133

Keyhole.co

MARCH 9, 2023

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. BrandMentions BrandMentions is another social media monitoring tool that offers standard features like brand monitoring, competitor tracking, sentiment analysis, and reputation management.

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Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Keep an eye on their online presence Conduct keyword research to see what keywords your competitors use and rank highly for, and find new opportunities for your content.

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Analysis Sentiment Marketing How To 104

Webbiquity SMM

JANUARY 31, 2019

Your company’s reputation is can be significantly impacted by its social media presence. As an example, many social media platforms have in the past adapted their platforms so that news feeds will show more posts from friends. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

MARCH 24, 2023

In contrast, untagged social mentions are about general opinions, news, or conclusive statements about your brand. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Well, the answer is a big yes.

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How To Sentiment Reputation Hashtag 52

Firebelly

OCTOBER 12, 2012

People read to gather information, learn important news, be entertained, and even get an education. This has helped him create a national-level reputation where people from all over North America and Europe hire his company to work for him. Don’t get me wrong, writing is very important.

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Picasa Content Marketing Reputation 156

Social Media Strategies Summit

APRIL 21, 2023

For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. So it could be viewed as a bit of a reputational risk if they see me, as the social media manager, doing the Cuff It dance on TikTok.”

Conversation 130

Conversation Brands Authentication Trends 130

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.”

Google 216

Google Tips Bookmarklet SEO 216

Visually SM

AUGUST 19, 2020

Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials. The good news is that knowing where this traffic is coming from can inform the decision to join a given platform. Have you taken a recent look at the referrals your brand has on Google Analytics

Social Media 130

Social Media Brands Reddit Platform 130

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Webbiquity SMM

OCTOBER 25, 2010

Webbiquity B2B Marketing Blog). Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). NGOID News Network.

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 3 Steps to Managing Your Reputation with Linkedin.com by MPower Philosophy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Keyhole.co

MARCH 11, 2024

By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Stay active by regularly posting insightful content, sharing industry news, and engaging with others' posts. How can businesses leverage LinkedIn for B2B marketing?

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Template Templates Analytics LinkedIn 52

Convince & Convert

JANUARY 23, 2015

It really is your online reputation. LinkedIn also gives the opportunity to exponentially increase your reach when your content gets into the Pulse news channels. Especially in the B2B market.”. Tweetable Moments Treat your LinkedIn page like a website. LinkedInExpert Tweet This. Next-Level Networking. See you next week!

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LinkedIn Social Media B2B Publishing 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Keyhole.co

JUNE 9, 2023

For example, if you’re sharing a news article or blog post, it may be best to post it during the workday when people take breaks and catch up on the news. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends.

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Facebook Guidelines Activities Feed 52

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. Gaming gets a bad reputation, but Microsoft used the video above to shift that perspective. These demographics make LinkedIn an enticing and important channel for brands.

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Class LinkedIn Brands Microsoft 100

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Write news when it breaks, not days after. You will build a bad reputation of being overly emotional. Be consistent.

Content 55

Content B2B How To Reputation 55

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

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B2B Social Media Hashtag Press Release 137

Pam Moore

JUNE 2, 2017

Good news is we have real answers! I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media, digital marketing and branding problems? 1+ million connections across social, we walk the walk!

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Training Communities Social Media Real Estate 167

Sprout Social

JUNE 22, 2021

While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Complex Sports, for example, uses Twitch to stream a weekly soccer show breaking down matches and sharing team news. Follow us on Twitch to never miss a second of the latest Soccer news.

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Platform Social Media Tumblr Reddit 118

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 144

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

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B2B Social Media Tools Tips 98

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information.

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Twitter Education Analytics Hashtag 52

Techipedia: Tamar Weinberg

MAY 15, 2012

Now ‘regular’ users have a chance at establishing a more weighty reputation online. Even in Google News, profile-based links appear. The trust and authority that rich snippets create can make the author a new valuable resource. SERP Facelift: Rich Snippets. The Benefits of Rich Snippets.

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Google Content URL SEO 193