Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? But from an external perspective, strategy matters more. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Brands 144

Brands Content B2B Apple 144

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Focus on Facebook.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously).

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Episode Summary.

Community building 62

Community building Communities Tourism Social Media Management 62

agora pulse

DECEMBER 23, 2020

500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads?

Skills 195

Skills Social Media Marketing Influencer 195

Convince & Convert

JUNE 16, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. Terry: Should they be mapping out their brand story first before going into a content strategy? Jay: A brand strategy, no doubt. For example, we talked about the Columbia Sportswear mobile application.

B2B 158

B2B Content Marketing Metrics 158

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. e-Strategy Trends ). e-Strategy Trends ). B2B Lead Blog ). 25 Social Media Facts and Statistics. Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. links, forms, video) to mobile. LinkedIn age demographic. 30,000-$49,999: 20%. 50,000-$74,999: 24%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Rebekah Radice

APRIL 13, 2015

Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. Pro: Sendible monitors Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7%

Platform 84

Platform Social Media Insurance Education 84

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively.

Video 70

Video Marketing Case Study Mobile 70

Firebelly

AUGUST 8, 2012

It’s more than just publishing a post to your blog, or uploading a video to YouTube. It’s the strategy that not only includes the development of this content, but the effective distribution to its audience. A B2B marketer is going to reach her audience differently than a B2C marketer. Someone created these planes.

Curation 194

Curation Publishing Content B2B 194

Twist Image

MARCH 28, 2017

Don't confuse digital marketing for new advertising strategies. Here's my promise to every Chief Marketing Officer in the world: We can stop using the term "digital marketing" when all/most brands actually deliver a decent web and mobile experience to their consumers. Try to get information on B2B or a B2C brand. mobile device.

Marketing 40

Marketing Telecommunications Mobile Applications 40

agora pulse

DECEMBER 23, 2019

Regardless of channel or platform, the best content strategy in social in 2020 is to create ‘shows’—consistent thematic executions where you post similar information and insights at the same time, on the same day, on a routine basis. And except for ‘reach,’ it’s probably for the best. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. billion last year to 2.5 MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

FEBRUARY 4, 2023

Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. There is only top-notch data that you can use to improve your social media marketing strategy.”

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. There is only top-notch data that you can use to improve your social media marketing strategy.”

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

MegaBytee

MARCH 8, 2021

Facebook, Instagram, Twitter, Linkedin, YouTube, Reddit, etc., Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users. You should maintain a strategy if you want your content to do good on social media. In fact, it has made marketing so easy.

Social Media 52

Social Media CPC How To Forums 52

Twist Image

MARCH 11, 2017

The list goes on from YouTube to LinkedIn to Medium and beyond. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. content marketing strategy. mobile app. content marketing strategy.

Content 55

Content B2B Press Release Publishing 55

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And for now, it seems like it’s a successful strategy.

Case Study 118

Case Study Community building Social Media Skills 118

Diva Marketing Blog

MAY 4, 2012

Important no doubt but here at Diva Marketing it's a focus on the strategy and tactics versus the logistics. As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. And don't forget mobile -- - Pulse.

Tips 91

Tips How To B2B Microsoft 91

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can use it to create updates for sharing on LinkedIn, Twitter, Pinterest, Facebook, YouTube, SlideShare Instagram and other social networks by your employees.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. “By 2017, two-thirds of all consumption on our mobile devices is going to be video,” he says.

Content 60

Content Marketing B2B Journal 60

Convince & Convert

APRIL 17, 2014

Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp. Robert: Agreed and we’re saying similar things to our CMI clients – perhaps with a bit more emphasis on your fourth strategy. It’s a known business model leap.

Facebook 167

Facebook Instagram Publishing Communities 167

Convince & Convert

MARCH 8, 2012

So the whole plan is to, the whole strategy is to get closer to our customers, that’s how we defined it. We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube. Jay : That’s a long phase.

Company 120

Company Instagram B2B Survey 120