Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software?

B2B 98

B2B Platform Price Software 98

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. 7 Growth Hacking Strategies for 2021.

Strategy 144

Strategy Metrics Process B2B 144

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225

Mobile Marketing Exercises Applications 225

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

DECEMBER 4, 2018

Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch.

B2B 109

B2B Marketing Mobile Conversation 109

Social Media Marketing

NOVEMBER 10, 2016

Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business. We are the leader in offering B2B social network. So, contact us today!!

B2B 80

B2B Social Networking ROI Campaign 80

Hootsuite

AUGUST 8, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. This standalone B2B service allows businesses to share content across various platforms. What is KakaoTalk?

Mobile 83

Mobile FAQ HootSuite Retail 83

Oktopost

JANUARY 8, 2022

Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. That’s why we created this B2B social media photo size guide. Facebook’s profile photo will display at 170 x 170px and 128 x 128px on mobile. Take into Account Mobile Dimensions.

Social Media 144

Social Media Guidelines B2B Embedding 144

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? But from an external perspective, strategy matters more. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx.

Brands 144

Brands Content B2B Apple 144

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. .

B2B 45

B2B eBook Marketing Forums 45

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Want to Hear More from Experts Across the B2B Marketing Industry?

Content 90

Content Marketing B2B Hosting 90

Oktopost

DECEMBER 11, 2018

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms.

LinkedIn 117

LinkedIn Conversation B2B Mobile 117

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

OCTOBER 28, 2022

As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. In the B2B space, getting these insights will help you put a real face to your customer. Mobile page views: How many page views came from mobile.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. But it’s vital to develop a strategy first. Guest post by Atreyee Chowdhury.

Tips 352

Tips Marketing Privacy Influencer 352

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Click To Tweet. Clorox, Cleaning Up at the Conference.

Campaign 147

Campaign Marketing B2B Conference 147

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

Strategy 59

Strategy Content Compete B2B 59

Oktopost

JANUARY 5, 2021

They start off supporting your problem statement, they move on to help inform the go-to-market and launch strategies. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. billion, are active social media users.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Whether your approach involves paid influencers or organic outreach, be sure to have a strategy in place that accounts for the essential elements.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. e-Strategy Trends ). e-Strategy Trends ). B2B Lead Blog ). 25 Social Media Facts and Statistics. Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 16, 2014

Terry: Should they be mapping out their brand story first before going into a content strategy? Jay: A brand strategy, no doubt. For example, we talked about the Columbia Sportswear mobile application. Content Marketing content marketing content metrics content strategy marketing sideways'

B2B 158

B2B Content Marketing Metrics 158

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

JANUARY 27, 2020

We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice. In fact, more than 30% of B2B companies consider Instagram an effective social channel. Similar to our Facebook advocacy sharing, Instagram API only allows native posting.

Instagram 90

Instagram B2B API Mobile 90

Oktopost

APRIL 26, 2021

Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? Benefits of talking directly with your social followers and prospects.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

The Realtime Report

NOVEMBER 12, 2021

So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO. However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave. Disregarding Social Media. Final Words….

Marketing 91

Marketing Startup SEO Applications 91

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands. Episode Summary. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. From being an accessible resource to providing ongoing support and creating delightful customer experiences, you can build customer loyalty and increase sales with the right social strategy.

Strategy 62

Strategy Report Publishing Team 62