article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What are the benefits of intent-based marketing? What is Intent-Based Marketing?

B2B 90
article thumbnail

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

B2B 184
article thumbnail

A Simple Guide To Improve Your B2B PPC Leads

Quintly

B2B marketing relies on different channels of acquisition, just as B2C marketing does. Therefore, organic, referral, social and paid traffic is just as important for your B2B business as it is for every B2C company out there.

B2B 81
article thumbnail

10 Ways to Optimize a Paid Search Campaign

BeingOptimist

Do you have ever do digital marketing? If yes then you must know about the Paid Search campaign. People are preferring the search engine optimization , Paid search optimization is equally important. . This is the simplest place to drive for the B2B personas, and you can find with the different case.

article thumbnail

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

Social Media – is it really mainstream in B2B Marketing? To read about more clever ways to strategically plan media using social media, check out this FREE eBook on the 5 new tricks for media planning. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Technology.

article thumbnail

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.