Buzz Marketing for Technology

MARCH 16, 2011

The search process has become broken because the data landscape has become more fragmented and complex. If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)?

Paid Search 188

Paid Search Marketing Social Media Sports 188

BeingOptimist

MAY 18, 2019

Do you have ever do digital marketing? If yes then you must know about the Paid Search campaign. People are preferring the search engine optimization , Paid search optimization is equally important. . The days of a paid search campaign pushing users to shop for your wares have long ago passed, for the brands to circle back to at least one central acknowledgment! Within the keywords, the tab is that the search terms report.

Paid Search 40

Paid Search CPA Campaign B2B 40

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.

B2B 152

B2B Marketing Process Analysis 152

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

Analysis 236

Analysis B2B Trends Marketing 236

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. What is B2B Search Marketing? ” time for B2B marketers.

B2B 99

B2B SEO Engineering Research 99

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Perhaps more of these marketers should seek professional outside help in these areas.

B2B 149

B2B Trends Marketing Technorati 149

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Did anybody say B2B is boring?

B2B 165

B2B Strategy Class Marketing 165

Quintly

MAY 3, 2019

B2B marketing relies on different channels of acquisition, just as B2C marketing does. Therefore, organic, referral, social and paid traffic is just as important for your B2B business as it is for every B2C company out there. Investing money into paid ads has become especially popular because it gives you a clear overview of the number of leads you generated and the return of investment you have received.

B2B 57

B2B Overview Paid Search Organization 57

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What are the benefits of intent-based marketing?

Data 81

Data Buy Paid Search Campaign 81

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. 5 General Digital Marketing Stats.

Marketing 140

Marketing Advertising Survey Hubspot 140

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. So, what’s a marketer to do?!

Software 84

Software Analytics Nielsen Review 84

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.

Strategy 131

Strategy Company Marketing Report 131

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. In addition, a significant portion of social media marketing is engaging with your community. Analytics – A lot of marketing is based on intelligent guesses.

Social Media 132

Social Media Campaign Hashtag Instagram 132

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). B2b vendors? State of Search ).

Statistics 176

Statistics Social Media WordPress B2B 176

Webbiquity SMM

JANUARY 9, 2013

How has the way buyers in your market make procurement decisions changed? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. Why Social Is So Disruptive to Traditional Marketing by Social Media Today. In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition.

Strategy 154

Strategy Marketing Exercises Buy 154

Mindjumpers

OCTOBER 19, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. The Forrester post pointed out how crucial earned media is for engagement marketing to work. Paid media is king.

Engagement 151

Engagement Marketing Forums B2B 151

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).

Social Media 196

Social Media Activities B2B Marketing 196

Convince & Convert

NOVEMBER 9, 2015

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money. search.

Research 119

Research Marketing Mobile B2B 119

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. 25 Key Criteria for Choosing a Marketing Agency. Marketers know how to talk the talk.

Marketing 144

Marketing How To Adwords SEO 144

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Research 173

Research Social Media Marketing Survey 173

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.

Marketing 219

Marketing Affiliate marketing Industry Reputation 219

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 183

Statistics Social Media Journal Jive 183

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? 5 Digital Marketing Statistics. marketers spent $12.8

Statistics 89

Statistics B2B Hubspot Retail 89

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? Don’t Ignore Paid.

Strategy 87

Strategy Content B2B Marketing 87

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? How do B2B social media marketing practices differ from B2C companies? B2B Social Media Marketing Statistics.

Research 158

Research Xanga Social Media Hubspot 158

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. What Great Content Marketing Looks Like.

Platform 90

Platform Content Hubspot Curation 90

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.

Statistics 169

Statistics Social Media Tumblr Marketing 169

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization? Using Paid Search?

Marketing 129

Marketing StumbleUpon Digg Reddit 129

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

Statistics 176

Statistics Research Social Media B2B 176

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? The Growth of Social Media: An Infographic by Search Engine Journal. 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.

Statistics 159

Statistics Research B2B Social Media 159

Convince & Convert

AUGUST 11, 2015

This is especially true for organic search, where a few Google-loved superstar blog posts generate much of the traffic. As I wrote last year in my InboundWriter review : “…a small minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search. Content Marketers continue to struggle with production and execution of high quality content. See Your Content Marketing Future.

How To 126

How To Software B2B Publishing 126

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO).

AJAX 159

AJAX Metrics Blogosphere Hubspot 159

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). email marketing.

Brands 169

Brands Press Release Adwords Organization 169

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.

Statistics 158

Statistics B2B Social Media Tumblr 158

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media and Search.

Press Release 143

Press Release Tips B2B Diagrams 143

Webbiquity SMM

MARCH 11, 2013

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

BuzzStream 161

BuzzStream Paid Search Reputation Real Estate 161

Sprout Social

FEBRUARY 11, 2021

In 2020, Acronym developed a comprehensive digital campaign including full paid social, search and SEO strategy to launch and promote an ecommerce site for a travel industry client. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

Campaign 74

Campaign Communities Groups Groups 74

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. But that’s why marketers have jobs right? Building Your Promotion Plan Across Paid, Earned and Owned Media.

BuzzStream 110

BuzzStream Metadata Content Reddit 110

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO.

SEO 185

SEO Google Paid Search Metrics 185

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. You do not understand how digital marketing works. Yes, marketers are lazy. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search.

Hubspot 78

Hubspot Insurance iPhone Smart Phone 78

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. In many cases, you just see one ad, one promoted tweet per keyword per search. Think about how many Google searches there are, how many pages deep there are. There is a distinct bias amongst social and digital marketers to that effect.

Social Media 87

Social Media Adwords Radian6 B2B 87

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. Alison is an interactive copywriter, social media fashionista, Internet marketing blogger, and Facebook addict, as well as co-author of The Facebook Marketing Book.

Blogger 132

Blogger SEO Twitter WordPress 132

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. And they’re using tried-and-true marketing concepts to get the job done. Result: A new market discovered.

Social Media 85

Social Media Strategy Mobile Consultant 85