Webbiquity SMM

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? The total sample size is less than 30, so your mileage may definitely vary.

B2B 240

B2B Trends Sample Samples 240

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2B 93

B2B Company Social Media How To 93

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. Section 508: a model for accessibility standards While Section 508 primarily applies to federal agencies, its standards set a strong example for private organizations.

B2B 130

B2B Social Media Engagement Hashtag 130

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 238

B2B Social Media Marketing Influencer 238

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! If you’re looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch.

B2B 143

B2B How To Training Social Media Management 143

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

B2B 77

B2B Strategy Case Study Marketing 77

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media?

Organization 71

Organization Resources Social Media B2B 71

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. Employee advocacy is more than just a buzzword; it’s a game-changer in B2B social media marketing.

B2B 62

B2B Tools Strategy Marketing 62

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. These examples demonstrate the selling force of a strong B2B brand. That’s hard.

Brands 153

Brands B2B How To Loyalty 153

Oktopost

MARCH 30, 2025

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. What is B2B social media content? What is B2B social media content?

B2B 62

B2B Engagement Social Media Content 62

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Examples 125

Examples LinkedIn Strategy Content 125

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing.

B2B 237

B2B Brands LinkedIn Influencer 237

Oktopost

SEPTEMBER 19, 2024

Continue reading to learn how other leading social media managers measure and report on their social media marketing efforts. Key social media metrics to track your organic strategy Start by tracking the engagement rate, which measures how many people interact with your content compared to total impressions. Do followers matter?

B2B 62

B2B Social Media Marketing Metrics 62

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. Its staggering audience size and engagement rates translate into a profound impact on consumer behavior, spanning both B2B and B2C markets.

YouTube 138

YouTube B2B Reputation Video 138

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Source ) 4.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? Quick Links.

B2B 153

B2B Tips Twitter Marketing 153

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. However, the game is entirely different for the B2B social media manager. In B2B, buyers arent making impulse purchases; theyre researching, evaluating, and engaging over weeks or even months before making a decision.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. Why is this crucial?

B2B 105

B2B Influencer ROI Authentication 105

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 302

Research Report Social Media CPM 302

Oktopost

JANUARY 30, 2025

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. As a leader in revenue attribution, Steffen is a true expert at connecting marketing activities with measurable revenue outcomes.

B2B 71

B2B ROI Apple Organization 71

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. Its organic, credible, and far more persuasive than a brand-led message. A single testimonial can expose your brand to new audiences who trust the source.

UGC 62

UGC B2B Marketing Authentication 62

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. The average B2B buyer interacts with a brand 36 times before purchasing a product or service. It can be especially beneficial for B2B companies struggling with long sales cycles. Slow but steady growth? Customer retention?

B2B 117

B2B Cost Metrics Social Media Management 117

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns.

UGC 106

UGC B2B How To Authentication 106

Oktopost

MARCH 31, 2025

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. This playbook guides you to merge both disciplines into a powerful marketing intelligence strategy.

Content 71

Content Press Release B2B Sentiment 71

Oktopost

JANUARY 6, 2025

At Oktopost, were constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights.

Comparison 62

Comparison B2B Metrics Report 62

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 141

B2B Influencer Brands Marketing 141

Oktopost

AUGUST 6, 2024

Tune in to hear Kieran’s tips on working with the LinkedIn algorithm, the types of content that are performing well right now, and how he’s organized his marketing team to bring new content ideas to him instead of constantly chasing them down.

Tips 147

Tips Content LinkedIn B2B 147

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram?

B2B 136

B2B Instagram How To Marketing 136

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

ROI 174

ROI B2B Social Media Brands 174

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. Source: [link].

B2B 142

B2B Strategy Statistics Research 142

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 145

B2B Brands Marketing How To 145

Oktopost

DECEMBER 17, 2024

Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Source Why is employee-generated content important for B2B brands?

Examples 116

Examples Content Authentication B2B 116

Sherrilynne Starkie

AUGUST 24, 2018

Clients are always asking me if I know anyone looking for a marketing or communications job. Or, I write a smart digital marketing strategy for a client, and they need to hire someone to implement it. One is a great opportunity in a dynamic not-for-profit organization–a trade council. This is a regular thing.

Marketing 43

Marketing Skills Policies B2B 43

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

B2B 139

B2B Social Media Strategy LinkedIn 139

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 152

B2B Report Case Study Content 152