Sprout Social

MAY 4, 2023

LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. Or, you can enter a specific group name, an industry, a company name or consumer group. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image.

Groups 130

Groups Groups LinkedIn Microsoft 130

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Ignite Social Media

JULY 10, 2020

Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. That makes for desirable B2B targeting in particular. appeared first on Ignite Social Media Agency.

Brands 176

Brands Facebook LinkedIn Influencer 176

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. This goes a long way to establish your team, and brand as a whole, as industry leaders. #5 and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. That’s why you must choose one based on your specific needs and characteristics, such as your industry, company size and target audience.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Adam Cohen

APRIL 12, 2012

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Not only that.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

JULY 30, 2018

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. We speak just like them. That’s gold.

Microsoft 57

Microsoft Data Eventful Class 57

Laurel Papworth

DECEMBER 21, 2023

I think you and I were just talking about the whole of the industry as a whole. So Microsoft and Apple folded their responsible AI ethics committees. About 80 % of the staff have talked about moving to Microsoft now, and then Facebook Meta this morning to dissolve their responsible AI committee. AI comes with these.

Course 52

Course Committee Data Training 52

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? What role can social media analytics play in this process? Map Social Media Data Against Other Sales And Marketing Data.

ROI 60

ROI Metrics How To Microsoft 60

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Adam Cohen

APRIL 12, 2012

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Diva Marketing Blog

JUNE 2, 2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -

Social Media 53

Social Media B2B Delicious Wiki 53

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

Types 145

Types Social Media Statistics HootSuite 145

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

APRIL 23, 2024

This means understanding what industry you operate in, and which other companies are specifically working in your area locally, nationally and/or globally. Sprout Social includes competitive reports that are ideal for tracking your competition’s social media performance.

Analysis 83

Analysis Sentiment Marketing Reputation 83

Pixlee

JULY 2, 2021

So from there I joined the B2B tech world. There are companies out there that are doing this in different ways too – internally (like from a cultural perspective) and externally (on social media, for example). . I understand it’s an interview and the candidate wants to tell me they love the company/industry etc.

Sports 52

Sports Communities Brands Company 52

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Oktopost

SEPTEMBER 20, 2022

LinkedIn has a more specialized audience than social media platforms like Twitter and Facebook, which makes it an ideal channel for B2B marketers. In fact, 40% of B2B marketers agree that LinkedIn is the best platform when it comes to generating high-quality leads. LinkedIn Sales Navigator Enterprise Benefits.

LinkedIn 94

LinkedIn B2B Price Organization 94

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. So: how many social media platforms should you be using?

Small Business 77

Small Business Activities Platform Social Media 77

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. tech.mn, Frontend Masters, and Request Metrics are the least social. The median is 1,150. Followers: 9,331. Following: 219.

Company 149

Company Twitter Software System 149

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Oktopost

APRIL 24, 2023

Social listening is a key tool for any business’s arsenal – and a compelling reason to make better use of social media. In many ways, and for many industries, it sits at the tip of the market research pyramid, offering honest and balanced insight into your customers, and the wider market.

Analysis 62

Analysis Sentiment Statistics B2B 62

Socialmedia.biz

FEBRUARY 25, 2016

In this article, I’ll discuss how social media can assist brands in managing projects. Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. Project management.

Project 65

Project Yammer Social Media Brands 65