Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

Groups 123

Groups Groups LinkedIn Microsoft 123

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Not just that, your campaigns should be compelling to draw in the target audience and fuel engagement. If you choose to use only one social media network for your B2B marketing, make it LinkedIn.

B2B 96

B2B Platform Social Media YouTube 96

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Join Niche Groups. Guest post by Brandon Brown.

B2B 220

B2B Brands LinkedIn Influencer 220

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Engagement and Retention. Qualifying Leads.

Metrics 140

Metrics B2B ROI Advertising 140

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

B2B 157

B2B Research Twitter Marketing 157

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Social objectives can span one or multiple stages, allowing businesses to strategically plan their engagement throughout the customer journey.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

JULY 2, 2019

B2B marketing can be tough, especially when so many campaigns look the same. People skim past buzzword-laden content , maybe glancing at the occasional well-turned phrase, but rarely engaging or responding. Even in B2B, buyers are actual humans with feelings. Cats Can Help You Build Engagement. Cats Grab Our Attention.

B2B 172

B2B Meme Marketing Authentication 172

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Create and Publish Relevant and Engaging Content.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. X (Twitter) Threads benefits Our customers often emphasize the importance of broadening their audience and engagement on X.

Engagement 69

Engagement Case Study Overview Report 69

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Ignite Social Media

MAY 21, 2020

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. Whether the goal is to receive feedback, ask ‘yes or no’ questions, or want to engage a community interactively, polls are a welcome addition to LinkedIn. LinkedIn’s New Features. LinkedIn Polls.

B2B 113

B2B LinkedIn Features Marketing 113

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Koka Sexton

FEBRUARY 16, 2023

At first glance, the movie Bullet Train and the world of business-to-business (B2B) marketing may seem like vastly different subjects with little in common. The film follows a group of assassins who are on a mission to eliminate a high-value target, but things quickly go wrong as they are pursued by a ruthless killer.

B2B 69

B2B Training Strategy Compete 69

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

B2B 267

B2B Social Networking Research Marketing 267

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Remember conferences and meetups?! What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. It seems intrusive.

B2B 109

B2B Content Marketing Syndication 109

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

Press Release 78

Press Release B2B Communities Marketing 78

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Oktopost

FEBRUARY 28, 2022

The principles of your USP need to be applied throughout the organization, both internally and when engaging with candidates. If you aren’t already developing engagement through an employee advocacy program, now is the time to get started. Develop an Employee Advocacy Program. 5 Employer Branding Examples.

Company 136

Company B2B Brands How To 136

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. .

B2B 89

B2B Marketing Sentiment Influencer 89

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side. The B2B End Around.

B2B 206

B2B Sports Flickr Retail 206

Oktopost

APRIL 29, 2024

But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. It should also include you taking the insights you get about your audience, learning where they engage, and engaging with them to understand their interests.

Data 62

Data Social Media ROI B2B 62

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

B2B 159

B2B Instagram Brands Hubspot 159

Webbiquity SMM

APRIL 4, 2023

While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 225

Social Media Reddit LinkedIn Research 225

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Social Media Strategies Summit

AUGUST 10, 2023

But it isn’t just about engagement; influencers can drive real action. To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1.

Influencer 184

Influencer Campaign Marketing B2B 184

Oktopost

MAY 7, 2024

By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. It helps you meet and exceed your social media goals and in parallel, drive employee engagement.

Chemicals 131

Chemicals Engineering Social Networking Statistics 131

Oktopost

DECEMBER 9, 2020

She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach. Later she introduced Oktopost to Burwood Group. For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

Social Media 147

Social Media B2B Startup Apple 147