Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Though 90% of B2B software companies are on Twitter , barely half are active. Twitter should be trying to woo B2B marketers and business professionals onto its platform rather than driving them away.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

APRIL 28, 2024

To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. We’re sure you already felt the shift in B2B buyer behavior.

Social Media 80

Social Media Tools B2B Team 80

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. Lets cover just a few: • Facebook.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Resources mentioned: In any B2B sales cycle, knowledge equals power. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Data 118

Data Engagement Hubspot B2B 118

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach! Share this on Linkedin. Tweet This!

B2B 246

B2B Social Media Marketing StumbleUpon 246

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. Share this on Linkedin. Tweet This! Share this on Facebook.

System 219

System B2B Facebook Marketing 219

Ignite Social Media

JULY 10, 2020

This can be done on Facebook and Instagram, of course (however you’d likely not amplify on these channels if you’re involved in the protest), but also on YouTube, Twitter, TikTok, and Snapchat, plus blogs, making it a very flexible option. That makes for desirable B2B targeting in particular. Reset with the Right Strategy.

Brands 176

Brands Facebook LinkedIn Influencer 176

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. You use this social media metrics map, of course.

Template 107

Template Templates Social Media RFP 107

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. That’s certainly not always the case, of course. So, this recruiting firm is good at networking: online and in the real world.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Of course, you should also edit each employee’s answers into a form that’s clear and concise for readers, while maintaining their unique voice. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Different social media platforms lend themselves to different social experiences.

Industry 235

Industry Social Media Tips Platform 235

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Of course, what your prospective buyers find is just as important as where they find you.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Social networks are the second-most-popular type of website or app, topped only by chat and messaging. Top networks for social media marketing.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. Let’s do some math.

B2B 111

B2B Social Media Organization Study 111

Firebelly

AUGUST 8, 2012

This last part is important, because that’s where social media is taking us. Thanks to the Internet, many people are writing some pretty good stuff, while others are creating some pretty awful stuff — not you, of course! We’re acting as a sort of editorial board to our networks. You’re great!

Curation 194

Curation Publishing Content B2B 194

Koka Sexton

MAY 29, 2014

We filmed for about an hour and what they released was amazing (of course I’m biased). This is the final product called “The Art of Social Selling ” video description: Social media is transforming the sales game and LinkedIn is one of the big reasons why. We sat down with LinkedIn ’s Sr.

Video 88

Video Film HootSuite LinkedIn 88

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Waxing UnLyrical

FEBRUARY 19, 2014

We cover the specifics in our self-paced online social media privacy course. That really isn’t a legal issue, unless the employer is encroaching on workers’ rights, employee privacy, or creating the risk of liability by trying to control what employees do or don’t say in their personal social media accounts. In the U.S.,

Social Media 240

Social Media Privacy Training Policies 240

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Likeable

APRIL 13, 2021

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. So here’s what else you need to know about advertising on TikTok. Account setup is still wonky.

Platform 95

Platform CPM CPC Advertising 95

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. Who is your target audience?

Feed 167

Feed Feedly Metrics News 167

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. According to 72% of our LinkedIn community , the answer is yes. Our advice?

Strategy 127

Strategy Brands Hubspot Survey 127

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). Share this on LinkedIn.

Social Media 192

Social Media Committee Press Release Posterous 192