Koka Sexton

MAY 28, 2023

Understanding the Importance of Effective Email Subject Lines A well-constructed email subject line can make the difference between your message being opened or disregarded. Capitalization : Maintain a conversational tone by avoiding capitalizing every word. Mindful Length : Limit your subject line to a maximum of 10 words.

Statistics 52

Statistics Construction Report B2B 52

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. You can’t have a conversation without listening. Conversations can’t be automated. Failing to LISTEN. It will backfire. Being negative.

Social Media 193

Social Media Sysomos Case Study B2B 193

The Realtime Report

JANUARY 8, 2021

This is a chronic problem when supervisors don’t like to (or don’t know how to) deliver ongoing constructive feedback when it’s needed—all year long rather than during one ceremonial yearly event. Instead of dreading the ‘annual review’ meeting, a PD is a two-way conversation that both parties can look forward to.

Review 91

Review Process Meeting Conversation 91

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Combined with the right marketing attribution software , you’ll be able to assess the relationship between negative comments and sales, traffic, conversions, or some other business metric.

Social Media 78

Social Media Brands Reputation Reddit 78

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. And really, the whole construct doesn’t make a lot of sense. And with 70% of B2B marketers planning to create more content than ever this year, that trend won’t be reversing any time soon. highlight to tweet).

How To 60

How To Embedding B2B Patterns 60

Laurel Papworth

DECEMBER 21, 2023

00:00:00.000] – Frank FAAA Hello, and welcome back to the FAAA podcast, here in the beautiful countryside of Adelaide, actually in the convention centre here in Adelaide, Laurel Papworth, welcome to The Conversation. [00:00:15.730] Facebook is mostly blah, blah, whereas LinkedIn is B2B. Not that it’s not. Okay, fantastic.

Course 52

Course Committee Data Training 52

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Get a handbook of style and learn how to communicate with properly constructed sentences. Social Media is all about how effectively you build conversation and become part of an ongoing conversation. If you ask me ‘do you do B2B marketing?’ Take the time to listen to yourself talk. Read your own writing.

Brands 236

Brands Handbook MySpace Construction 236

Diva Marketing Blog

OCTOBER 3, 2010

which is constructed by someone whose ideas of what we need to know may not be the same as our own. Ed Garston , head of electronic media for Chrysler , and Rick Short , marketing communication director at Indium , a global B2B company, not only presented innovative campaigns and uses of social media but shared results. .

Social Media 72

Social Media Construction Conference Forums 72

Oktopost

SEPTEMBER 24, 2019

If there’s a conversation about your company happening somewhere on the public internet, you should at least be aware that it’s happening — and whether anything is being said that merits a response. What they say about you, in public online as well as in private conversations, will carry weight. Keep Your Ear to the Ground.

Reputation 83

Reputation Press Release Airlines Construction 83

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Sprout Social

SEPTEMBER 28, 2016

Regardless if you’re a B2B or a B2C company you need to understand what social networks your audience is most active on and target those channels. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients. They sell heavy construction equipment direct to local dealers.

Social Media 40

Social Media Metrics B2B Team 40

The Realtime Report

APRIL 28, 2022

It is used in B2B, online stores, services, web services and even show business. This is the construction of communication between the client and the business through email-mailings. Experts vying with each other praise one or the other channel, measuring conversions and the speed of collecting leads. What Is Email Marketing.

SMS 167

SMS Marketing Notification Construction 167

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers. Share of voice: How dominant is your brand when it comes to industry-related conversations?

Social Media 138

Social Media Metrics How To ROI 138

Convince & Convert

MAY 13, 2010

It will only bring you to yet another bandwagonesque page of social media cliches comprised of thinly constructed assumptions.&# [link] Paul Daigle My head was screaming… “please don't click on this link! What a surprise to find 18 insightful social nuggets. Thanks man! All rights reserved.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Now for more coffee.

Social Media 134

Social Media Consultant Video Strategy 134

Oktopost

MAY 31, 2021

It is the first and foremost step in the conversion funnel where your brand image is perfectly established. Constructing bridges of communication is important for your business. Communicating with your leads and facilitating connections can result in them being loyal to the conversion funnel. . Enhance Your Public Relations.

Tips 105

Tips Marketing B2B Review 105

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Oktopost

JANUARY 12, 2021

A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media. It’s now an indispensable part of B2B marketing strategy. Brand storytelling is the process of constructing a narrative about your business that resonates with your prospective customers. But not anymore.

Social Media 94

Social Media Brands Construction B2B 94

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers. Share of voice: How dominant is your brand when it comes to industry-related conversations?

Social Media 62

Social Media Metrics How To ROI 62

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design. All rights reserved.

Marketing 123

Marketing Social CRM Conference Social Media 123

Buzz Marketing for Technology

NOVEMBER 3, 2010

My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Related posts: 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Share this on FriendFeed. What’s your Social Media diet?

Social Media 207

Social Media Construction StumbleUpon Digg 207

Convince & Convert

SEPTEMBER 22, 2015

With alarming speed we’ve gone from companies not understanding the merits of content marketing at all, to a place where 70% of B2B marketers and 69% of B2C marketers say they will be creating more content than ever this year (according to Content Marketing Institute and MarketingProfs research). highlight to share, it’s fun!).

Metrics 60

Metrics Content Marketing How To 60

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Immediate conversion events. Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

AUGUST 24, 2015

Statistics show that 71 percent of B2B companies use content for lead generation. It is not just about your choice of words or how you construct your sentences. Consider other types of content to help you drive more traffic, generate leads, and boost conversions. Content plays a vital role in delivering return on investment.

ROI 60

ROI Content How To Adwords 60

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” They’re running another contest for owners to send in pictures of their own creations on the Lego-like Brick Construction Shirt. Enjoyed the post!

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. But it’s not rocket science, especially as it related to Pinterest.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Interesting conversation that we had last week. Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. Listen Now.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. It is nice to see people having an honest conversation. Affiliates need to understand demographics, work on copy (messaging), and even build out landing pages to start seeing conversions – and that’s a timely process.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We had one of our customers, HCSS, which is a construction software company that sells to construction companies. Are you B2B or B2C? Look, so many of us are making content.

Content 102

Content How To B2B Questions 102

Convince & Convert

JUNE 23, 2010

It is about setting up a construct so all ideas have the same opportunity for success and can be fairly judged, debated and improved upon. So, I take pause and guide everyone to think about crowdsourcing as being the leveling construct that plays on the left hand side of the equation. I think we both agree with that.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

MARCH 24, 2016

There are no improvements in user engagement, social sharing, and conversions. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. I came across a great collection of statistics relevant to my topic, listed under, “Top challenges for B2B Content Marketers.”

Content 60

Content Template Templates Statistics 60

Oktopost

DECEMBER 28, 2020

Through content marketing, you can connect with them, build their trust, generate leads, and improve your overall conversion rate. 94% of B2B marketers said they pivoted their content marketing strategy in 2020, and 80% of those said their shifts were successful. 7 Ways to Win with B2B Creative Content Marketing. Blog Posts.

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

SEPTEMBER 2, 2010

It’s like sitting down and having a real conversation with someone – a person – and not a corporation with all of the corporate speak and protocol that must be followed. We have the option to watch, listen, join conversations, give our opinions and make real friends. Isn’t that what social is all about?

Social Media 153

Social Media Strategy Consultant Social CRM 153