In B2B Marketing: Content is Media
Buzz Marketing for Technology
FEBRUARY 16, 2010
But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?
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