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In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 187
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The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

Direct Marketing Observations

Social Media within the walls of their companies was viewed as something “we know about&# but we don’t know enough about to figure out how it can positively affect our company, let alone how it can be used in a positive way on an individual basis to move the dial for our company.&#. Tags: Web 2.0

Web 2.0 122
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Content IS your Brand

Buzz Marketing for Technology

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. In Web 1.0 we saw companies create websites as outposts of their companies and immediately everyone had to have one. But in today's Web 2.0 world – content is King.

Web 2.0 100
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

Facebook 185
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My Contribution at PaulWriter.com

The Marketing Blog

to contribute to their newly launched B2B portal www.paulwriter.com. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. The scope of my blog-posts span across the Enterprise 2.0 its nice information.

Web 2.0 152
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. If you ask me ‘do you do B2B marketing?’ Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic.

Brands 236