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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.

B2B 277
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In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 187
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The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

Direct Marketing Observations

social media geoff livingston toby bloomberg enterprise b2b social media marketing Fortune 500. Tags: Web 2.0 &# Is there a win for stakeholders who do not necessarily move the needle? Is that flawed myopic thinking on the part of the enterprise? Or reality?

Web 2.0 122
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Content IS your Brand

Buzz Marketing for Technology

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. In Web 1.0 But in today's Web 2.0 I used to hate hearing in the Web 1.0 So when you are considering a purchase what's the first thing you do – Google it.

Web 2.0 100
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Facebook 185
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My Contribution at PaulWriter.com

The Marketing Blog

to contribute to their newly launched B2B portal www.paulwriter.com. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07

Web 2.0 152
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - More openness to change here. This seems consistent with his close quoted above. Twittergram.