Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. And companies with engaged employees are 20% more likely to retain them , according to LinkedIn.

LinkedIn 114

LinkedIn Tips Curation Training 114

Ignite Social Media

JULY 10, 2020

However, if you temporarily redirect from Facebook and Instagram to charities that matter to you and your team, your brand could help fund important projects during this time of change. Influencer Marketing. The conversation seems to me to be heavily focused on politics and marketing, but that may be influenced by my personal use case.

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Convince & Convert

JULY 1, 2014

Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. An advocate for this project was defined as: A customer who had a non-financial investment in ReadyTalk but was happy with the brand. What they did have, though, were happy customers. What Makes an Advocate Anyway?

Case Study 164

Case Study Brands B2B Marketing 164

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Use creators and influencers in clever ways. But in order for these types of partnerships to be successful, you have to find the right influencers for your business and audience. View this post on Instagram.

Types 118

Types Instagram Brands Collaboration 118

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

APRIL 2, 2020

It’s projected to grow by almost $9.4 People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. What’s working.

Report 126

Report Social Media Tools ROI 126

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. metgala #socialmediamarketing #socialmedia #foryoupage #socialmediamanager #influencers #creators. ?

Strategy 116

Strategy Marketing Hashtag Influencer 116

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. For social media managers like Barnes, managing influencer and creator partnerships is a core part of their day-to-day responsibilities. Effective project management skills.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. The project scored over 187MM impressions from 50+ press outlets including, People Magazine, E! Online & E!

Case Study 145

Case Study Study Influencer Project 145

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

NOVEMBER 22, 2022

And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Use your current network to secure clients and projects. Pay attention to freelance websites for potential clients/projects.

Social Media 98

Social Media How To Marketing Price 98

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. CASE STUDY : Mizuno Mezamashii Run Project.

Case Study 40

Case Study B2B Project ROI 40

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). .

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JANUARY 5, 2016

It seems like right as you finish a major project with a company, they turn around a boot you to the curb. “Things like company size and staff size aren’t as important as agencies may be thinking.” B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America. How dare they!

B2B 60

B2B Survey ROI Research 60

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. If your company wants to go the extra mile, consider training individual sales representatives on listening. It’s not just software companies that need product feedback. Is sentiment trending up or down?

Tools 93

Tools Sentiment How To Team 93

Pam Moore

JANUARY 4, 2017

Though many executives will start the year off discussing long term goals and objectives, it’s not long before the fists start banging on the board room tables asking where the short term return is on projects that weren’t scheduled to have a solid return for months or even years out. They optimize their LinkedIn company profiles.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Laurel Papworth

FEBRUARY 11, 2015

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework! You can link to them too. Social Media Strategy.

Course 40

Course Social Media Strategy Exercises 40

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. Love that.).

Company 103

Company HootSuite How To Meme 103

Hootsuite

JANUARY 4, 2023

This may include working with influencers or external content creators. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Social media advertising. Hootsuite Academy. Pinterest Webinars.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

JUNE 16, 2016

Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Today’s biggest social media projects. The breakdown of social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123