Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 4, 2022

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

Pam Moore

DECEMBER 11, 2016

2017 content marketing statistics. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2017 Content Marketing Statistics You Should Know… . 2017 Content Marketing Statistics and Trends.

Template 167

Template Templates Content NewsCred 167

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. That might be a safe approach to social, but if you follow that self-imposed rule to the letter, you’ll miss out on a lot of opportunities to engage your audience and build a real community around your work. After all, it’s called “social” for a reason.

Social Media 279

Social Media Transportation Feed Feedly 279

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Mindjumpers

SEPTEMBER 18, 2012

Media companies chose Twitter. Twitter has proven to be a very successful platform for Media companies. The Twitter format of very short updates is very well fitted for news headlines, and the top 10 Media companies has gained an average number of more than 4 million followers. How Social Is B2B? Infographic].

Platform 268

Platform Brands Automotive Tumblr 268

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? Every company that wants to keep competitive in the current market should look forward to building a social media presence and sticking to it. Good customer experience is another goal for companies entering social media channels.

Social Media 130

Social Media Brands Reddit Platform 130

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Most important social media statistics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. There are also more than 50 million companies setup on LinkedIn. Here are a few current statistics for LinkedIn you can't ignore… .

LinkedIn 78

LinkedIn Tips Brands Training 78

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. Marketers see up to 2x higher conversion rates for B2B sales and 2X high engagement rates. ( Gated content (like this McKinsey report!)

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. The reality is that YOU need to determine what’s right for YOUR COMPANY. Social Timing Insights.

Facebook 158

Facebook Statistics B2B Apple 158

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. Podcasts and Facebook Are the New Community Levers.

Influencer 129

Influencer Social Media Statistics B2B 129

Hootsuite

AUGUST 24, 2023

Source: Statista Statistics and infographics go together like peanut butter and jelly. Here’s what they look like: Source: Motto on LinkedIn First off, you need a LinkedIn Company Page in order to run ads. Optimize your Company Page for discovery and engagement first. It’s science. Setting yours up from scratch?

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… .

Template 167

Template Templates Trends Content 167

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Should your content be more focused on your own business or the needs of your audience, dream customers and broader community?

ROI 60

ROI Content Training Statistics 60

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. Statistical Analysis and Data Mining are the top skills on LinkedIn. In the long-term, this will be a game-changer for marketers and brands in the B2B space. Written content.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. Jump to Section Why Turn Your Employees into Advocates?

ROI 48

ROI Loyalty Embedding Metrics 48

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea. Source: emarketer.com.

B2B 111

B2B Examples Marketing Small Business 111

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Should your content be more focused on your own business or the needs of your audience, dream customers and broader community?

ROI 60

ROI Content Training Template 60

Pixlee

SEPTEMBER 27, 2021

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . Engagement statistics: How are people behaving on your landing pages? Understand the Full Scope of your Video Content.

Video 52

Video UGC How To Chemicals 52

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. Image Source Analytics from Keynote’s social listening feature is vital in this quest.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

APRIL 21, 2020

These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s. Its aim was to help companies decide which markets and products were most worthy of investment. . They have already developed a community of users or customers around them.

Marketing 138

Marketing Apple Strategy ROI 138

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Share your story and give a sneak peek into what makes your company tick.

Sites 114

Sites Social Media How To LinkedIn 114

agora pulse

AUGUST 19, 2020

Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Check out his Ministry of Food.

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Curation Content Curata Flipboard 130