Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Moreover, brands today can use their websites to build a community around their product or service.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Kikolani

JUNE 28, 2016

Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. To build a strong community, you should know how to speak the same language with them. #2. Don’t ignore statistics. So you check the statistics of every social network’s growth?

Statistics 100

Statistics B2B Vimeo Social Networking 100

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Most important social media statistics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. He’s another CEO with an extensive presence across multiple platforms –– and he uses each of those platforms to post a constant stream of advice, statistics, graphs, and videos. 6 of the Best B2B Brands on Social Media Now. Only 12% disagree.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Kikolani

JUNE 28, 2016

Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement. To build a strong community, you should know how to speak the same language with them. #2. Don’t ignore statistics. So you check the statistics of every social network’s growth?

Statistics 60

Statistics B2B Vimeo Social Networking 60

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. In this episode, our own Jay Baer digs into this staggering statistic, with help from research featured in Hug Your Haters. Podcasts and Facebook Are the New Community Levers.

Influencer 127

Influencer Social Media Statistics B2B 127

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. Social Timing Insights. View more presentations from Argyle Social.

Facebook 156

Facebook Statistics B2B Apple 156

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… .

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Template Templates Trends Content 167

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. Here are a few current statistics for LinkedIn you can't ignore… . Source: LinkedIn 2020 Statistics .

LinkedIn 78

LinkedIn Tips Brands Training 78

Visually SM

AUGUST 19, 2020

According to Oberlo’s Social Media Statistics 2020 , about 45% of the world population is on social media. LinkedIn is also a great place to promote your business, especially if your target is a B2B audience. This social media channel is also very popular with niche communities — such as DIY and fashion enthusiasts.

Social Media 130

Social Media Brands Reddit Platform 130

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Should your content be more focused on your own business or the needs of your audience, dream customers and broader community?

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Should your content be more focused on your own business or the needs of your audience, dream customers and broader community?

ROI 60

ROI Content Training Template 60

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. Jump to Section Why Turn Your Employees into Advocates?

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. Image Source Analytics from Keynote’s social listening feature is vital in this quest.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. In this episode, our own Jay Baer digs into this staggering statistic, with help from research featured in Hug Your Haters. Podcasts and Facebook Are the New Community Levers.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

SEPTEMBER 20, 2010

link] drbret RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Sharon Mostyn I'll make up for 53% never post updates RT @jaybaer: 7 surprising stats about Twitter in America (what shocks you?) [link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America. what shocks you?)

Social Media 159

Social Media Statistics Strategy Research 159

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Then you need to set tracking images and generate custom code. *

Facebook 185

Facebook Web 2.0 Startup Applications 185

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. The facts and statistics you use to support your opinion/argument need to be accurate if you want to be seen as credible. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms.

Content 55

Content B2B How To Reputation 55

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

Reddit 98

Reddit Tumblr YouTube Review 98

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Just take a look at this amazing blogging statistics meter from worldometers.info. Participate in the communities where your audience already gathers.

Strategy 93

Strategy Content Marketing Influencer 93

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it. Social media can be a tough place to be.

B2B 62

B2B Trends Social Media Strategy 62

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Warm fuzzies. I have nothing of value to add to this conversation other then reiterating (again?) that I love when you blog about email marketing.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Oktopost

APRIL 21, 2020

They have already developed a community of users or customers around them. Statistically, this upgrade happens every ~2.2 Don’t allow your Star to become a Dog by ignoring the results and failing to shift your strategy appropriately.Stars usually have high brand recognition. Social media can be a great tool in this regard. .

Marketing 138

Marketing Apple Strategy ROI 138