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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

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The intersection between AI and Product Marketing with Sean Broderick

Oktopost

He dives into the management of both the data he analyzes and the AI systems that use his data to ensure they are used safely and responsibly. Sean even offers insights into how to best approach the guardrails required to ensure AI tools, systems and processes remain safe.

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20 Instagram Reel ideas for all types of brands

Sprout Social

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit. A post shared by Grove Collaborative (@grovecollaborative).

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Will Clubhouse be the Next Apple?

Webbiquity SMM

Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed. It was a closed, proprietary system released at a time when open systems were all the rage. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

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Why being active on social media is a win-win for employees and brands alike

Oktopost

This visibility can open doors to new opportunities, such as speaking engagements, collaborations, and career advancements. A robust network can provide access to new job opportunities, partnerships, and a support system for career development.

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Top 10 Demand Generation Tools for 2024

Oktopost

2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform. Best For: B2B marketing leaders who want to streamline their social media plan and tie social media directly to lead generation and marketing KPIs.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Lack of communication and collaboration When there’s little or no communication between the two teams, getting tangible results can be more difficult.