Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. RSS subscriptions are up. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 11, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 10, 2010

link] ethan Hi Josh, Great feedback will share with the team. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience. Just a thought. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. I'd buy a book from him. Take a look at Zappos.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JUNE 7, 2010

Whether or not the employee guesses the correct identification, the bio of the team member is shown, building familiarity in the ranks. Here's my complete book review: [link] [link] Marie-Josee Gagnon RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"?

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Who do they tell if an opportunity occurs? How much can you say? What can your employees do in terms of being “ accidental marketers &# for the brand?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 25, 2010

This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. Sandi McCann Jay — this is great.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JULY 20, 2010

looking to learn more and share my knowledge with the team here. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. I actually work at Vertical Measures! Just getting into content strategy myself as an Internet marketing specialist.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, it’s widely disparate content usage across social outposts that’s the real mystery.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 10, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 116

Social Media eBook Strategy Consultant 116

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. If you have all of your passwords and such handy, the process should take about 5 minutes. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. In fact, Bill Oliver is the manager of my son's hockey team, so we'll be there for certain. I think they have the pre-season #1 college basketball team. And uh, “mediocre football team&# -is being kind. No idea what a Hoosier is. Safe travels.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MARCH 4, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. I told him, “No matter what I do, I never get anyone to meet with me or want to buy from me&#. There will never be a pitch as bad as bagel necklaces.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me doing this.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. You just did so very succinctly and sounded so much better than I do.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 15, 2010

Müller Coworking: Organize Social Media Responsibilities in Your Team [link] via @jaybaer [link] Jmes I was sent here through another site. I am glad that they sent me. This is a very interesting site. I enjoyed reading it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JUNE 3, 2010

Why do Cleveland teams get involved in ridic. games, btw? RT @jaybaer What BP can learn from Jim Joyce [link] [link] Tricia Smith RT @inspiredmag: What BP Can Learn from Umpire Jim Joyce [link] [link] Carlin RT @inspiredmag: What BP Can Learn from Umpire Jim Joyce [link] [link] Steve Dreiseszun TRUE!

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. link] Social Media Strategy | Afrinnovator.com [.] in social media?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 18, 2010

How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. Tyler Excellent post.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 11, 2010

And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. I know it.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JULY 8, 2010

Take that Team Edward! A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. And you have to admit, that’s pretty cool.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

SEPTEMBER 8, 2010

Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. finally shut down Geocities last year, a decade after buying it for $3.5 BILLION) The attraction of these early social networks wasn’t the connectivity, is was the homesteading.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels. s to ask before buying, ESP!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 20, 2010

Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. This is the baby naming program.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. link] Engage, Don't Sell.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 119

Social Media Strategy Analysis Reputation 119