Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media Management 118

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 69

Social Media Tools B2B Team 69

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Let me explain …. Tweet This!

B2B 219

B2B Curation Communities Marketing 219

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

B2B 118

B2B Apple Loyalty Hosting 118

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Discount 126

Discount Marketing How To B2B 126

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. Getbee readily solves this problem.

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. As your audience recognizes and relates with your brand, it fosters trust and loyalty, ultimately supporting your marketing goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Recently, our social team talked about using social media for the customer journey in the auto industry.

Examples 103

Examples Template Templates How To 103

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 178

B2B Loyalty Conversation Buy 178

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 130

B2B Loyalty Conversation Social Media 130

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Buzz Marketing for Technology

MAY 29, 2013

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Focus a team or a project on one objective at a time. 4) Create one team for big data. 3) Sell the concept internally.

Data 278

Data Tips Aggregator Conversation 278

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 100

B2B Loyalty Conversation Social Media 100

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. The social team at Triple Whale took notice of the trend and made it work for their brand. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 15, 2020

With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers. If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Janet Fouts

AUGUST 18, 2014

The social media team responded quickly to direct me to the right person to solve my problem. When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. In his book There is no B2B or B2C: It’s Human to Human H2H.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Document new tactics and share your findings with multiple teams in your company. In general, consumers are up to four times more likely to buy based on a referral. . Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? Buying something? How many people do you have working on your social media team?

Social Media 117

Social Media NGO ROI Research 117

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own. Give a peek at team building days and activities. Webinars can be a powerful tool at any stage of the customer journey.

Types 119

Types Video Content Case Study 119

Pam Moore

DECEMBER 7, 2017

It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty).

Template 167

Template Templates Trends Content 167

Convince & Convert

MARCH 1, 2016

Will you consider buying a copy today? There are B2B examples and B2C examples. The precise customer loyalty impacts of answering complaints (or not answering) by channel. My team and I publish 600 blog posts per year, 250 podcasts per year, and 200 curated emails per year. Please buy Hug Your Haters today.

Posterous 60

Posterous Case Study Buy Research 60

Convince & Convert

MARCH 8, 2012

But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. Are they all sourced from your team? Jonathan: The team’s photos you’re talking about? Eric: Yeah. Jay: So we will see what happens. Some of the photos are beautiful.

Company 120

Company Instagram B2B Survey 120

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 1, 2014

I remember being a Mixologist at a MarketingProfs B2B event with Stephanie Miller and Beth Harte and Michael Brito , and that opportunity starting to position me as something other than an attendee and occasional speaker. I remember my dear friend Lisa Loeffler coming to the C&C team to handle publicity and events and special projects.

Twitter 167

Twitter Marketing Conference Consultant 167

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. While it’s up to customer success teams to nurture relationships and ensure customers stick around, it’s up to marketing to ensure that prospects stick around, too. This ensures every team member uses the correct visuals across materials.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. What is customer retention?

Metrics 118

Metrics B2B Loyalty Cost 118

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Alternatively, you can look at examples of brands putting together product roundups, like this piece on the best team chat apps by Chanty. Boost Customer Loyalty and Lifetime Value. Source: affinda.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Marketing B2B Banking 118