Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you choose to use only one social media network for your B2B marketing, make it LinkedIn.

B2B 96

B2B Platform Social Media YouTube 96

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Product research can take a long time.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 130

B2B Committee Buy Process 130

Ignite Social Media

OCTOBER 1, 2018

A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot.

B2B 119

B2B Examples Hubspot Widget 119

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JULY 18, 2019

The news was brought to light by Jane Manchun Wong , a technology blogger and researcher who is known for spilling the beans on unreleased app updates. At the Facebook annual developers conference in April, Instagram officially confirmed their plans to implement this change with a trail among Canadian users. Up your content-game.

B2B 99

B2B Instagram Metrics Social Networking 99

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them. Why is market research so important, anyway? First, let’s define what market research is.

Research 97

Research How To Marketing Price 97

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Facebook Facts and Statistics. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media has become a non-negotiable in demand generation.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Template 107

Template Templates Social Media RFP 107

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Social Media Marketing

APRIL 13, 2011

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network.

B2B 148

B2B Social Media Jive Committee 148

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Tweet This!

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social?

Brands 154

Brands Analytics Consultant Data 154

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Reputation 125

Reputation B2B Guidelines Policies 125

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Social media, blogs, and discussion boards mean that users generate as much online content as brands do.

Strategy 178

Strategy B2B Marketing Research 178

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. Yes, the rumor has it that the organic reach on Facebook has declined.

Facebook 52

Facebook Guidelines Activities Feed 52

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. But, that’s consumers not B2B.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Quora is a great place to burnish your credentials and personal brand as a thought leader, so you can find all sorts of legitimate experts there. Facebook Groups. Creating a Facebook Group is easy.

Software 81

Software Research Marketing Price 81

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But it’s relatively new for B2B organizations. Some more interesting statistics: of the 7.81

Data 131

Data B2B Statistics Social Media 131