Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” The difference: This test utilizes Facebook’s Conversion Lift measurement.

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Buffer Social

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. Facebook and Instagram will be the most popular venues for paid social in the next year. Why Do Facebook and Instagram Dominate Social Advertising?

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Key takeaways from 777 million Facebook posts.

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals.

Research-Driven Ideas for Social Data

Mindjumpers

These areas have been somewhat excluded in the past by more traditional information systems research. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context.

Using social media for research: Social Capital 2012

Sherrilynne Starkie

One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. PLEASE LIKE MY FACEBOOK PAGE.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. Brand images without people would be associated with greater engagement than those images including people.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 281

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 170

New Research: Americans Hate Social Media Promotions

Convince & Convert

Go to your Facebook Wall and scroll down for a while. Brand. Brand. Those are brand tactics, not people tactics. Yet in social media, brands and people are using the same toolbox. Only 4% of us would look at Facebook first to find a deal from a company.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 85% of B2B journalists are on Facebook.

Facebook Publishes New Report on What Instagram Users Expect from Brands

Social Media Today

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 87

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brands 129

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy?

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

B2B 212

Report: UK brands on Facebook are stepping up their game

Quintly

Research & TrendsThe United Kingdom has around 39 million active social media users. This means that two-thirds of the UK’s population can potentially be reached through social media marketing.

Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

Are you ready to gain an unfair competitive advantage on Facebook? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. What is Facebook Messenger?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. hours, on facebook it’s 3.2 ” Facebook Stats.

Remembering the Dangers of Social Media Research

Convince & Convert

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general.

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

Brands 115

News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Learn how to conduct audience research even on a tight budget. Feel confident in how you present yourself and your brand online. We’ll help you build your brand and your business with proven strategies and tactics!

17 Stellar Stats and Facts for Facebook Fans

Webbiquity SMM

Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. Depending on your research goals and your budget, any of these solutions can be right for you.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 92% said they personally use LinkedIn, versus 56% on Facebook.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Take time to know and research the people you hang out with. Brand Strategy in a Nutshell.

Brands 171

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. Average frequency for delivery of Facebook ads. Average exposure rate for delivery of Facebook ads.

Cost 196

A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

Brands 292

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Brand Awareness : Raising brand awareness is the first step to a successful brand.

6 Social Media Stats to Improve Your Brand Presence

Mindjumpers

Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. In addition, 23% of Facebook’s users check their account five times or more each day. Recently, Awareness, Inc.

Brands 238

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell.

Data 171

Facebook Reactions Usage is Rising - Can Brands Use That to Advantage?

Social Media Today

New research shows that the use of Facebook's Reactions emoji response tools is rising, which may present new opportunities