The Age of Authenticity Washing

Geoff Livingston

There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes is a lost art. Authenticity washing is abound. Two x Two Faces by J.D. Hancock.

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

Managing corporate reputations is tricky in the modern era, as SeaWorld proves. Reach out to quality websites, and look for opportunities to partner in authentic ways that lead to the legitimate sharing of links. This made for worse user experiences and damaged reputations.

Trending Sources

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. A good brand architecture and strategy will enable you to better share your brand story in an authentic way.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” ” Social media is an ideal platform to carve out a niche and own your territory. Social proof, in action!

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

How Human Should Brands Become in Social Media?

Mindjumpers

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. Before we became involved in social media – or just in the online sphere for that matter – brands were “just” brands.

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

It’s often what happens next that can make, break or save a brand’s reputation. This is important because there are critical lessons here for all of us using social media for business. Things move very quickly in the world of social media.

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The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

It’s often what happens next that can make, break or save a brand’s reputation. This is important because there are critical lessons here for all of us using social media for business. Things move very quickly in the world of social media.

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6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

Kikolani

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. This is a guest post by Per Schmitz.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

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How Social Media Influencers Make or Break Your Business

Pixlee

When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and successfully. Social media influence marketing hits both targets.

It Starts with People: Lessons from Social Media Personalities for Brands

Simply Measured

” That’s because we don’t want information–we crave stories and experiences, and we want them to feel authentic. Take, for example, the media retreat at which I met these and other top ambassadors. Bonus Points: Think bigger than social.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new.

What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Media.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. The social media arms race benefits no one.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

It’s Not Too Late to Return the Social to Social Media

Convince & Convert

The social industry should be ashamed of itself: Failed promise. It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. Social Marketing Speak.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

It’s often what happens next that can make, break or save a brand’s reputation. This is important because there are critical lessons here for all of us using social media for business. Things move very quickly in the world of social media.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? Social Media is a Trend Wait, what ?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Quick Jump: Social Media: Getting Started, Implementation, and Execution.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. This is clearly not a social media issue per se.

8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social Mention. More Tips on Social Media for Business.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page.

Twitter Etiquette: Outside Voices, Inside Voices and Whispers

Almost Savvy

She seemed authentic to me. As I often write, the beauty of social media is that it is up to each of us to create the type of presence we’d like to have online and to find and connect with those who use the tools in a way which aligns with our own preferences.

Ensure Your Business Looks Good Online

Webbiquity SMM

Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. This is where ORM, or online reputation management , comes in. Be Likeable Via Social Media.

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media Management From the Trenches

SocialFish

Here are three great examples of social media management in the trenches from the last couple of months. To showcase its passion, authenticity and expertise, it needed to get its scientists’ amazing offline reputations online.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Finding and sharing them is the first step toward social media success. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The 8 Wrong Questions PR Firms Are Asking About Social Media The 3 Amigos: Email, Blogging, Social Sharing The Best Advice Has No Shelf Life [link] Mark Tosczak This is always a challenge (I work in an agency, so I’m thinking now of how we do this with clients).

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.