Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 111

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

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Construction Marketing Authentication B2B 118

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

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Influencer Brands Marketing How To 82

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

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Influencer Social Media Strategy Marketing 59

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. At the core, brands on TikTok need to be authentic, approachable, and willing to test boundaries to gain the respect of this new audience. Authenticity and originality are key. But is the app really built for brands?

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Strategy Brands Marketing Authentication 66

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

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Industry Marketing Insurance Yahoo 134

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Christopher is also a CrossFit coach and passionate about physical health, as well as sports discipline and team-building.

Brands 144

Brands Content B2B Apple 144

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. To improve the chance of success, it’s worth utilizing multiple marketing channels to increase reach. Buffalo Wild Wings.

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Campaign UGC Content Sports 97

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Other choices include entertaining or funny stories, sports, fashion and beauty.

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Influencer Brands Fashion Review 100

Sprout Social

OCTOBER 11, 2022

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

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Eventful Social Media How To Sports 114

The Realtime Report

NOVEMBER 30, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. Much like first impressions, awareness is stage one of the marketing funnel.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. Much like first impressions, awareness is stage one of the marketing funnel.

Strategy 91

Strategy Brands Loyalty SEO 91

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

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Gov 2.0 Sports Team Web 2.0 90

Sprout Social

AUGUST 31, 2022

Create an authentic brand experience for your audience. The heart of social media is human connection, so it’s no surprise that audiences are seeking brand authenticity. According to the Sprout Social Index™ , 34% of consumers want to see authentic, less produced videos from brands on social. This wholesome brother moment ??

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Social Media Management Organization Products Social Media 103

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Web series.

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YouTube Video Authentication Education 130

Likeable

JANUARY 28, 2020

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997.

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YouTube Authentication Influencer Sports 105

Sprout Social

JUNE 14, 2022

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. That lends itself to a level of authenticity that consumers crave. Looking for the next face of your marketing campaigns?

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Influencer Authentication Class Travel 98

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

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YouTube Tips Authentication Loyalty 154

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

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Brands Content Authentication Campaign 77

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. Twitter is the only entity that can provide verification badges.

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Twitter Badge Authentication Applications 139

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

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Brands Sentiment How To Analysis 113

Convince & Convert

APRIL 18, 2013

Originally on the front page of the Sports section, The Chicago Tribune included a full-page ad with a touching editorial paying homage to Boston through a common denominator – both cities’ love for sports. Keep messaging authentic – no marketing allowed! It seems obvious, but poor judgment calls still happen.

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Sports Authentication Comparison Social Media 135

Rebekah Radice

MAY 9, 2015

How to Create the Perfect Social Media Marketing Mix. A3) Broadcasting your message is mega-phone marketing. Don’t do social, be SOCIAL: Sincere Open Collaborative Interested Authentic Likable #InfluencerChat — Career Synchronicity (@careersync_now) May 6, 2015. Social media is a contact sport. wn4tl4g18e.

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Social Media How To Marketing HootSuite 131

Hootsuite

DECEMBER 5, 2022

LinkedIn-specific pods: For this method, I used a blog post I’d shared on recession marketing. Luckily, they’re all good sports, and I immediately started receiving a barrage of LinkedIn notifications showing the support of my pals. I also joined a few LinkedIn group pods focused on digital marketing and social media.

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LinkedIn HootSuite Groups Groups 99

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Every marketer should be encouraged to scroll through and pause on a post for a count of three-Mississippi to fully comprehend what that means. Be Personal and Authentic. Engagement is equally essential, if not more so.

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Instagram Engagement Brands How To 130

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. They’re super authentic and give a review from the perspective of their use cases.” Wendy’s buzz-worthy sarcasm? Dove’s inspiring Real Beauty campaigns? Sprout’s TikTok? Hint hint.). Moment’s tutorials and reviews are too good.

Social Media 91

Social Media Brands Meme Real Estate 91

Keyhole.co

OCTOBER 30, 2023

Burger King’s marketing strategy generates a lot of buzz across their social media platforms, leading to high engagement and ensuring the brand is always at the forefront of people’s minds. Let’s take a closer look at the key features of their online marketing strategy. And it works! Take this tweet from 2020 , for example.

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Freelance Social Media

MAY 20, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Why does Facebook hate us? by Justin on May 20, 2010 Facebook just announced another major change yesterday: limiting landing tabs to “authenticated pages&#. That landing tab acted as an introduction to the Facebook user.

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Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

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Social Media Focus Group Aggregator Research 94

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. 360-degree video.

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YouTube Trends Strategy Content 139

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. .

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Social Media UGC Reddit YouTube 98

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. So Twitter can confirm your identity and authenticity.

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Twitter Badge How To Authentication 97