Sprout Social

JUNE 21, 2022

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. Starting my career as a woman in software engineering. Sprout Social’s engineering culture.

Engineering 99

Engineering Software Authentication Patterns 99

Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. Empowering yourself with the right questions can help you understand if you have the right team managing your social media marketing. Glad you asked.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

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Template Templates Social Media Content 102

Buffer Social

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

Social Media 97

Social Media Content Meme Metrics 97

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy? Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 114

Eventful Social Media How To Sports 114

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. Social proof: Boosts Conversions.

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comScore Marketing Case Study Review 299

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 74

Social Media Banking Brands Sentiment 74

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Please briefly describe the structure of your team.

Education 204

Education Case Study Overview Upcoming 204

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

SocMed Sean

JULY 8, 2012

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves. Who wants to authenticate with an app?

Social Media 279

Social Media Klout Creative Commons eBook 279

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Who or what else do they talk about?

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Authentication Analysis Sentiment Tumblr 102

Webbiquity SMM

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! One way to do this is by doubling down on social media marketing.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Source Authentic, Community-driven Posts. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Platform Social Media Tumblr Reddit 118

The Realtime Report

JANUARY 23, 2023

The Rise of Generative AI The public paid more attention to AI than ever in 2022, particularly due to the proliferation of AI-powered avatars on social media and the buzz around ChatGPT, an AI-powered interactive encyclopedia. To stay competitive, Google will likely recommence its own initiatives to build an AI search engine in 2023.

Authentication 91

Authentication Startup Avatar Applications 91

Hootsuite

OCTOBER 30, 2023

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. What do the results mean?

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Jason Yormark

APRIL 2, 2012

I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice. Nobody is perfect right?

Social Media 200

Social Media StumbleUpon Newsletter Blogger 200

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

OCTOBER 14, 2021

Focus on authenticity to drive connections. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. They need to be fostered authentically with a brand message that feels genuine and relevant.

Brands 136

Brands Authentication How To Apparel 136

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social media engagement essentially provides Google with external validation of a page’s value. Here are five ways to ensure your social media posting helps your SEO. And that makes sense. Size Matters.

SEO 60

SEO Social Media Engineering Hashtag 60

Oktopost

SEPTEMBER 9, 2021

Prior to working at Veyo, Sarah worked in digital strategy and account planning at several large advertising agencies where she worked across a variety of industries including healthcare, financial services, and the automotive industry, and as an aerospace engineer at an engineering services firm. Episode Summary.

Automotive 112

Automotive B2B Marketing Apple 112

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media.

Data 124

Data B2B How To Metrics 124

The Realtime Report

NOVEMBER 30, 2022

Enhance Content Search Engine Optimization (SEO). You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. Establish Authentic Brand Loyalty Programs. Use Social Media Brand Awareness Ads and Content. Increasing sales.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Enhance Content Search Engine Optimization (SEO). You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. Establish Authentic Brand Loyalty Programs. Use Social Media Brand Awareness Ads and Content. Increasing sales.

Strategy 91

Strategy Brands Loyalty SEO 91

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Webbiquity SMM

FEBRUARY 10, 2013

Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. Inc.com suggests not using pseudonyms or generic addresses and instead providing real telephone numbers and e-mail addresses to be authentic. Be Likeable Via Social Media.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Bill Hartzer

MARCH 18, 2009

Cranberry , a company led by led by Internet visionary David McInnis (formerly of PRWeb ), has launched PeoplePond , an Internet service that provides search engine optimized (SEO) profiles and online identity verification services for individuals. Search Engine Optimization: Is Social Sharing the Next Link Building? Tweet This!

Engineering 100

Engineering Drupal Technorati Sample 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space. Tiktok’s Quest For Hyper Locality. Sascha Morgan-Evans.

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Social Graph Comparison Features Communities 91