Techipedia: Tamar Weinberg

AUGUST 14, 2009

. “With the advent of social media, we have the capacity to re-connect those who give directly to those to whom they’re giving in some way — to restore that sacred, authentic transaction of one human helping another human and the joy, gratitude and sense of connectedness it engenders.&#

Social Media 172

Social Media Case Study MySpace Yahoo 172

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Also, $0.30 Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JUNE 24, 2010

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 122

Social Media Strategy Social CRM MySpace 122

The Way of the Web

MARCH 8, 2011

You may wish to be anonymous to voice your authentic opinion whilst minimising the repercussions either personally or career wise. There are viable alternatives already out there – for instance Disqus, as used on this blog. You may not your Facebook profile to be a mess of comments you’ve left around the web.

System 31

System Comments NoFollow Reddit 31

Social Media Strategery

DECEMBER 22, 2008

The reasons for failed social media range from the obvious (ghostwriting a blog and not allowing comments) to the not so obvious (middle managers not allowing wiki contributions without first getting them approved). You can, in some circumstances, promote social media and social networking in expansive culture/process/change terms.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Anonymous Jay – Thanks for the review. I was planning to get the Kindle version today, and this confirms that I was making the right decision.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

FEBRUARY 1, 2009

That it’s not just about the benefits of the tool, that it’s about the open, transparent, authentic communications and collaboration that these tools allow. It helps to have examples of other social media/networking successes by organizations similar to yours, so they don’t feel like they’re mavericks.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Policies Consultant Social CRM 155

Justin Levy

OCTOBER 31, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Dealing with Social Media Rejection Written on October 31, 2009 by Justin Levy in relationships , social media 22 Comments - Leave a comment! Social networks don’t allow for this. People, get over it.

Social Media 154

Social Media Social Networking Authentication Comments 154

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

The Marketing Blog

MARCH 6, 2011

The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc.

System 258

System Comments Aggregator Authentication 258

Mindjumpers

SEPTEMBER 15, 2010

The (R)evolution of Social Media Bloggers (mindjumpers.com) Categories: Marketing Comments (0) Trackbacks (0) Leave a comment Trackback [.] Leave a Reply Click here to cancel reply.

Blogger 200

Blogger Social Media Campaign Issues 200

Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. Most of all, it’s a matter of trust.

Influencer 216

Influencer Forums Reputation Blogger 216

Social Media Strategery

OCTOBER 12, 2008

When using public networks for decision support, the manner in which data is collected – informed opinion – that is collected independently is an extremely important difference. In other words, on the Web, using social networking tools can foster the same conditions as at public meetings which elevate smart mobs and group think.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Ari Herzog

JULY 24, 2011

When you click the “Post comment as&# link for the first time, a window pops up prompting you to either authenticate your comment with your Facebook, Twitter, LinkedIn, Google, or OpenID accounts — or to choose none of the above and use your Livefyre account instead. Lather, Rinse, Repeat.

OpenID 159

OpenID Notification System Comments 159

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. This is a very helpful post — I am passing along to my leadership team. Sandi McCann Jay — this is great. Im Jay Baer.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. not just party or vacation photos) to my Page. Anyway, thanks for the post.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Tons of applicability for social networking. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Facebook is the Model T of social networks. But back to MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

The Marketing Blog

MARCH 6, 2011

The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc.

System 100

System Comments Aggregator Authentication 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Social Media isn’t only Social Networks. Do the same thing for your social networks, and your other interactions. If a customer calls in to thank you personally, follow up with an appreciative email. Make their experience with you as sweet as possible. Sometimes it’s plain-old personal communication.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Social Media Strategery

DECEMBER 13, 2008

Time to step out of the echo chamber of the social media blogosphere. I think most of my readers would agree with me that social media is here to stay. The technology can and will change, but the authenticity and relationships that the technology enables isn’t going anywhere. It’s time to start doing. The Whole. :

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

MARCH 10, 2009

I immediately began thinking of ways to bring this open, authentic conversation to my other government clients, knowing that maybe this Government 2.0 How much, if any, outreach do you do on other blogs/social networks? I was beyond intrigued – I was also excited and curious. Why did they do it? The Whole. : The Whole.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Does social media convert?

Sites 101

Sites Social Media Digg Blogosphere 101

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your LInkedin page. #YYC Im Jay Baer.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Excellent point around authentic connections. Im Jay Baer.

Social Media 129

Social Media Strategy Influencer Case Study 129

Techipedia: Tamar Weinberg

APRIL 14, 2010

In an other hand I think many customers are abused by “experts&# because social networks are stiil new in the enterprise and often described/sold as a magical application that will answer all the questions and solve all the problems. It is something that always amaze me when I am talking about social application.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I am not suggesting that you aren’t “authentic&# just that I struggle with the concept of carrying multiple “personas&# and remaining authentic at the same time. I totally agree with Tamar that authenticity is the key Joel p.s. great article & great comments! What am I missing?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I’d add authentic but it’s def. Reply Tamar Weinberg February 23, 2010 at 5:45 pm Yup — authenticity is probably a vital part of “passion.&# I don’t think one can be passionate without being authentic. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 119

Social Media Strategy Survey Social CRM 119

Justin Levy

AUGUST 8, 2009

As I continue to see the amount of physical mail I receive decrease due to paying bills online, receiving email newsletters, and communicating mainly via email and social networks such as Twitter and Facebook , when a card or note from someone arrives, it means so much more. I know I sure don’t. But guess what?

Loyalty 174

Loyalty Comments Video Team 174

Convince & Convert

AUGUST 26, 2010

After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The standard charts and graphs are entirely useful. Im Jay Baer.

Social Media 120

Social Media Strategy Analysis Reputation 120