Oktopost

APRIL 25, 2022

By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Meet Dylan.

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Data Strategy How To Social Media Management 118

The Realtime Report

MAY 5, 2021

1 In 5 Data Breaches. experience challenges with securing cloud data. However, with some of their most crucial data still located within the corporate perimeter, NetOps must come up with new ways to achieve seamless integration. Caused by Misconfigured Clouds. Over half of IT organizations. Photo by FLY:D on Unsplash.

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Data Software Authentication Applications 91

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. Establish thought leadership in your industry or niche?

Data 106

Data Brands Strategy Authentication 106

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Data B2B How To Metrics 62

Sprout Social

FEBRUARY 13, 2019

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. When every business has the data they need to improve, we all benefit.”. Get to your “aha!” moments, fast.

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Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

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Influencer Brands Collaboration Authentication 101

Buzz Marketing for Technology

MAY 9, 2012

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. Related posts: How important is real-time data?

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Ignite Social Media

APRIL 15, 2024

This data-driven approach has been instrumental in illustrating the incredible value that influencers can provide and in continuing to grow the program. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

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Influencer Retail Marketing Discount 112

Oktopost

JANUARY 5, 2021

The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Social data can and should be used to influence your go-to-market strategy. The issue we have is that our traditional data sources have many blind spots.

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Data B2B Statistics Social Media 131

The Realtime Report

JANUARY 27, 2020

Simple Ways to Promote Online Data Safety. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns.

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Data Insurance Banking Retail 91

Ignite Social Media

SEPTEMBER 5, 2023

It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It was spot-on. We love this recent example from Target.

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Social Media Brands Content UGC 161

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now . Holy Social!

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Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

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UGC Loyalty Survey Brands 218

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Intent data is a good thing, so why does Rich Stone, VP of Sales West of TechTarget classify it as a dirty word? Catch all episodes here. Meet Rich Stone. Episode Summary.

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Data B2B Apple Hosting 69

BeingOptimist

JANUARY 21, 2024

The significant key components are a VPN Client, VPN Server, Encryption Protocols, Authentication and a Secure Tunnel. Encrypt Data: The VPN makes your internet data secret so others can’t read it. Send to VPN Server: Your hidden data is sent safely to a VPN server. That’s it. That is how a VPN works.

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Privacy Transportation Authentication Policies 104

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Data privacy has become one of marketing’s biggest challenges. Episode Summary.

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Privacy Data B2B Apple 62

Webbiquity SMM

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. The heatmaps the tool provides give you detailed data about the maximum hovering areas, highest clicked buttons, and more. Create exclusivity: Having rich audience data means nothing if you can’t transform that into actionable insights.

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Tips Marketing Privacy Influencer 352

Pam Moore

SEPTEMBER 4, 2023

If you're thinking AI is just about boring algorithms and cold hard data, think again! ” Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! 💖 Just like in the world of social media, authenticity rules in AI! Let's keep the conversation alive with love and authenticity!

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Webbiquity SMM

JANUARY 24, 2023

Therefore, if you’re a B2C marketer focused on teens and 20-somethings, you probably need to seriously consider TikTok advertising campaigns in order to keep up with competitors, despite its data security risks. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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Advertising Social Media Strategy Authentication 238

The Realtime Report

JANUARY 16, 2023

Bogus brand collaboration requests: Fraudsters offer to pay you for promoting their products then steal your financial data when you provide them. Selling followers and likes: Ask you to pay a nominal fee in exchange for like or follow packages, but your financial data gets stolen when you send financial details.

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Social Media Banking How To Privacy 172

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them.

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Authentication Brands CSR Hotels 42

Pam Moore

SEPTEMBER 23, 2016

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. Generate more leads and increase sales?

Data 60

Data Social Media Brands Authentication 60

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. But at the end of the day, everyone is seeking brand authenticity. For example, a life insurance brand may want to appeal to both older and younger generations.

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Brands How To Authentication Collaboration 114

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Influencers help organizations use these authentic interactions to build a loyal community around their brand. It’s all about authenticity and relatability.

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Influencer Marketing Collaboration ROI 106

The Realtime Report

OCTOBER 13, 2022

Encryption is a process of transforming readable data into an unreadable format. This is done using an algorithm, a set of rules that can be applied to the data to change it. For data to be encrypted, it must first be converted into a code. Symmetric encryption uses the same key to encrypt and decrypt data.

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Authentication Software Applications Data 91

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? What part does social data play in all this? What part does social data play in all this? Look at a few examples of how social data can contribute to balancing your ROI. Today, we have one of the most powerful data sources at our fingertips: social data.

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ROI Data Cost Influencer 74

Pixlee

JANUARY 30, 2020

Since taking effect in May of 2018, GDPR has amassed over €428 Billion in major fines for data breaches. Businesses are increasingly scrutinized on how they collect, store, secure, and share user data – and this impacts marketing teams very directly. How Does Consumer Data Privacy Affect Marketing?

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Privacy Data Widget Retail 54

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It One of those ways to do that is by showing up authentically in who you are,” she says.

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Sprout Social

FEBRUARY 6, 2024

G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. And now, with Sprout’s integration across our platform, we can bring social insights and data everywhere across Salesforce.

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Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. Their content always feels authentic and close to the student. I think the way that they maintain their authenticity is what makes them so great. This question is easy!

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Education Authentication Team Hubspot 189

Oktopost

APRIL 28, 2024

A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. Using social intent data to guide prospects further down the funnel Social intent data might be a relatively new term, but it’s one you’ll want to take action on. Why is social media for sales a must-have?

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Social Media Tools B2B Team 69

Audiense

OCTOBER 29, 2020

Audience intelligence gives you the capability to extract key and valuable insights about audiences through data from various sources, which allows you to inform, define and plan your strategies based on rich and real-time data, generating authentic business value.

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Likeable

JANUARY 15, 2019

Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity. In order to do that, marketers must balance data with creativity. “We I leverage data first in all my decisions. she continues.

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Data Brands Social Media Banking 61

Tweaklibrary

MARCH 22, 2021

Two-factor authentication is often pushed as a means to secure online accounts. In simple words, even if someone got access to your account’s passwords, they would still have to bypass that extra layer of security – a code if you will that is sent to you via text (or phone call or via an authenticator like Google Authenticator).

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Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Instagram Badge Authentication How To 59