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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

B2B 259
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.

Instagram 117
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 126
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

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What is User-Generated Content? And Why is it Important?

Hootsuite

View this post on Instagram. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Takes authenticity to the next level. Where does UGC content come from?

UGC 145
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.