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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Social

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Brands 86
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UK fashion influencers redefining style

Sprout Social

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 97
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The role of artificial intelligence in business in 2024

Sprout Social

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc.

Patterns 121
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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

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It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud

Jon Loomer

In some cases, these pages use Facebook or Meta branding. And yet, Facebook can’t detect a pattern with these pages and posts. So, that June update was expected to improve the authenticity and trustworthiness of reviews. An authentic review wouldn’t include contact info. I guess that hasn’t happened yet.

Facebook 186
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. It is used to identify patterns and trends in data for informed decision-making. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 114