Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

AUGUST 30, 2022

Reels made out of old stories don’t get as much engagement or reach as brand-new Reels. However, our theory is that brand new, original Reels will probably perform better and earn more engagement. But overall, Reels that featured personal, authentic content made the biggest impact. Brand New Reels 141 7.

HootSuite 91

HootSuite Authentication Instagram Construction 91

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. That requires a clear declaration of what your brand stands for.

Brands 144

Brands Survey Construction Comparison 144

Hootsuite

NOVEMBER 23, 2022

Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. It feels authentic. What is a UGC creator?

UGC 92

UGC Film Authentication Influencer 92

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

APRIL 7, 2022

Brand your business. From the beginning, the Get Baked brand was unforgettable. For example, his new sprinkles company, aptly named Expensive Sprinkles , might be the world’s first luxury sprinkles brand. Get Baked is marketing magic: a one of a kind, instantly recognizable brand. Be authentic.

Tips 93

Tips Authentication Embedding Construction 93

Buffer Social

APRIL 10, 2017

Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own. You’ll also learn other great insights like: How brands and businesses can build a voice of their own. Be authentic.

Brands 96

Brands Construction Social Media Management Social Media 96

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co. Under Armor.

Brands 40

Brands Retail Apparel Fashion 40

Buffer Social

MAY 17, 2023

Social media collaboration refers to the strategic partnerships between individuals, brands, or organizations to co-create content and leverage each other's audiences for mutual benefit. They can also happen between influencers, brands, non-profit organizations, or a mix of these entities. What is social media collaboration?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Increase brand awareness. Increase brand engagement. Download Here. Engagement metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. How would you describe our brand? Drill down to see if the candidate has a grasp on how the business’s brand persona speaks.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Sprout Social

AUGUST 1, 2019

In turn, they can inform your brand messaging and marketing strategies. You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand. This guide will walk you through all the fundamentals of implementing a review strategy for your brand.

Review 102

Review Strategy Hotels Survey 102

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 97

Authentication Brands How To Team 97

Sprout Social

SEPTEMBER 1, 2022

Viewers will use your comments section as a forum for asking customer service questions and providing feedback about your brand. For example, many brands conduct Q&As or live streams where questions and feedback drive videos themselves. Note three out of four YouTube users seek out content that’s “genuine, authentic and relatable.”

YouTube 117

YouTube Brands Communities Video 117

Almost Savvy

JULY 26, 2009

If I feel that I could make some constructive criticism then I will email them or message them on Facebook so that it is private. It’s actually quite the opposite –> it’s being authentic. Reply AnnaLaura Brown says: August 15, 2009 at 6:17 pm yes I agree. Public negative comments do not serve anyone.

Facebook 203

Facebook LinkedIn Social Networking Lijit 203

Oktopost

JANUARY 12, 2021

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. To learn how to keep your leads hooked, let’s take a closer look at brand storytelling, why it works, and how to do it right. What is Brand Storytelling?

Social Media 94

Social Media Brands Construction B2B 94

Social Media Marketing

SEPTEMBER 25, 2019

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience. What is an influencer marketing? In any case, influencer marketing achievement is rarely programmed.

Influencer 80

Influencer Platform Brands Marketing 80

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Hootsuite

JUNE 1, 2022

Instagram has been criticized as an environment full of people pretending to be more polished and put together than they actually are, which isn’t authentic. And on top of being perceived as better on a moral level, authenticity is what sells. It’s not too polished but gives off a super authentic vibe.

HootSuite 106

HootSuite Marketing Construction Meme 106

Hootsuite

MARCH 20, 2023

Being relatable will lead to: Users tagging their friends in your comments Building an authentic relationship with your audience More diversity in your content (not every post has to be solely marketing-focused) 4. Consider asking for advice that relates to your brand and niche in order to get relevant—and if you’re lucky, useful—responses.

Engagement 95

Engagement Analytics Meme Instagram 95

Sprout Social

NOVEMBER 14, 2022

Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business. By tapping into social listening, you can build a deeper understanding of your audience and gather honest feedback about your brand/products.

Data 104

Data Strategy Marketing Sentiment 104

Sprout Social

MAY 10, 2023

Whether they’re singing your praises or giving constructive feedback, paying attention to customer opinions is important because they’re your biggest brand advocates. Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Why do companies need review management software?

Software 99

Software Review Reputation How To 99

Hootsuite

MAY 17, 2023

Floor plan ads aren’t just for new construction projects. Effective ad format for new construction presales. Being in front of the camera may feel awkward at first but showing up casually and authentically is important for building your brand, and it’s what people want to see more of. Definitely.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

ProBlogger

JUNE 2, 2016

You find what works for you, what your audience wants, what is on brand and you do it with enthusiasm and confidence. Responsive – Able to be timely and contribute constructively to current posts/threads/views in their niche or industry. Consistency, Persistence, Clear voice/brand. Persistence, authenticity, and audacity.

Questions 20

Questions Blogger Blogosphere Authentication 20

Sprout Social

DECEMBER 6, 2021

Building relationships with viewers while maintaining your brand voice. Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. Rather than present yourself as a faceless brand, you have a chance to make a meaningful impression on your viewership.

Communities 133

Communities YouTube Engagement How To 133

Oktopost

SEPTEMBER 11, 2023

We’re looking to boost engagement, generate more leads, build brand awareness, close more deals, and the list of KPIs goes on. If you don’t know your audience, your content will continuously miss the mark instead of working like a magnet that draws leads directly to your brand. Is it positive, negative, or neutral?

Social Media 138

Social Media Metrics How To ROI 138

Hootsuite

SEPTEMBER 26, 2019

Follow these tips from influencers to learn how to get Instagram famous the authentic way. Personalize your brand.”. Devoted followers will stick with you over time, trust your brand partnerships, and are more likely to regularly engage with you. Choose brand partnerships that fit. How to become Instagram famous.

Influencer 111

Influencer Instagram Tips How To 111

Hootsuite

MARCH 26, 2020

You humanize your brand. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. . We got onto what we’d each want if we had a brand of our own.

Communities 78

Communities Instagram UGC How To 78

Buffer Social

JULY 27, 2023

This enhances brand recognition and sets a standard for your audience's expectations. Is it original and authentic? Authenticity is magnetic. Constructive criticism can be a goldmine for improvement. Maintain a consistent style, tone, and quality across all your content pieces. Is it engaging and clear?

Content 76

Content How To Guidelines Research 76

Rebekah Radice

MAY 22, 2017

As Diana Gordon , Senior Partner and Group Director of search and social at media agency, Mindshare NA warns: Live feeds are still in their infancy, so brands should be prepared to do a lot of test and learn,” she said. Facebook Live is the Ultimate in Brand Transparency. You never want to go in without a plan. ”].

Facebook 136

Facebook How To FAQ Video 136

Oktopost

SEPTEMBER 11, 2023

We’re looking to boost engagement, generate more leads, build brand awareness, close more deals, and the list of KPIs goes on. If you don’t know your audience, your content will continuously miss the mark instead of working like a magnet that draws leads directly to your brand. Is it positive, negative, or neutral?

Social Media 62

Social Media Metrics How To ROI 62

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. . We got onto what we’d each want if we had a brand of our own.

Communities 60

Communities Instagram UGC How To 60

Later

APRIL 5, 2019

Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales! And when it comes to influencer marketing , Instagram is by far the best performing platform for brands to reach new audiences quickly. Authenticity is key.

Influencer 66

Influencer Instagram Marketing Authentication 66

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124