Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. having the origin supported by unquestionable evidence authenticated; verified: an authentic document ofo the Middle ages; an authentic work of the old master. Transparency is how much you share and authenticity is the truth of your words and actions.

How to Be More Authentic on Social Media While Still Making Sales

Blog2Social

Social Media is the perfect place to show off your brands authenticity. Be more authentic on social media to boost sales! Social Media Authenticity Branding Conversion Rate Social Media Marketing Social Media Strategy Transparency

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How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. . The Duty to Represent Authentically. Every marketer has thought over this exact challenge for the past month. The best message is one that your diverse, authentic community is already sharing. As brands strive for authenticity, marketers have a duty to amplify the diverse and passionate content from their community.

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

They will decide within a matter of 8 seconds if they are going to give you attention on your blog, website, LinkedIn profile or Facebook page… or not. It's how you respond to their Facebook Messenger private messages on your Facebook business page, Instagram or blog comments, tweets, posts on your Facebook page… or ignore them. Want the blueprint for social marketing success right now? Do you need a personal brand as a working professional or business owner?

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed.

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Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

Webbiquity SMM

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. As a digital marketer, you need to be conscientious about your security in order to protect your clients. Use two-factor authentication.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. “Your brand is what other people say about you when you’re not in the room.”

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring

Firebelly

There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. “The blog has always been our anchor. All of our assets live on that blog.”

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same. Since you’re after more than a mere semi-interested glance at what you have to offer, consider adding cats to your marketing materials. Guest post by Emma Williams.

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4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Personally, I've had the great pleasure of being able to grow my business from a small startup in 2000 to being acquired by WPP (the world's largest marketing and communications network in the world) to turning that business into a now-global brand called Mirum. Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. business blog. digital marketing. digital marketing agency. digital marketing blog.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Pam Moore

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold .

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money. Audience First Marketing is a Requirement Not an Option.

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brave Marketers Will Win in 2020!

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality content and a blog as a home base that you own will help separate any marketer and business from the crowd of status quo.

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published. If you are not marketing to and for your customer, what is the purpose.

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Do you know what action you want your audience, communities and customers to take when they read your blog, listen to your podcast or watch your video? Social Profit Factor Training Academy and Marketing Nutz Can Help! . Content. It's everywhere.

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. The holiday season is here.

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business? Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Related Stories Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make Brand Humanization: Transparency vs Authenticity Staying Relevant in a Digital World Not Pushing Play.

Content, Authenticity And The Road To Professional Speaking

Twist Image

Whether it's an engaging social media presence or valuable email marketing campaign--this new expectation of content creation provides an unprecedented marketing opportunity for companies all over the world. However, if we're not careful, we can fall into the abyss of marketing noise; following templates and sticking to the norms will mask your authentic voice and have you hidden in the crowd. business blog. content marketing. digital marketing.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others. Content marketing is no different.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com.

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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves. When done right evergreen content will drive continuous traffic to your blog.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

That's what every marketer is going to focus on. Every day I am contacted by brands big and small, writers of huge media outlets begging for tweets, retweets, shares and the option to add a link on our blogs or a mention of them on our podcast.

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. The big question is… how do you actually use content marketing to grow your business. Do they have a blog, podcast or video channel of their own?

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered.

25 Content Ideas to Help Your Customers Fall in Love With Your Brand

Pam Moore

If you answer yes to this question, you definitely are reading the right blog post today! Chances are high you will be back to their website, blog, YouTube page, Facebook profile or whatever platform it was you originally found the content, to explore more ways that they can help you!

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Many marketers struggle with developing and communicating their brand story publicly. They may feel uncomfortable or simply have a hard time pulling it together in a way that they feel comfortable and confident knowing that it represents who they are and what the have to offer the market and the humans within. If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today!

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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Today, in episode 223 I thought we could instead dig into specific tactics and strategies for how you can establish thought leadership using social media and digital marketing without bragging about yourself 24/7. Thought leadership tends to get a bad rap as it’s very much an over hyped term by many marketers.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Marketing Nutz Training and Consulting Can Help! .