Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Social media is an excellent platform for raising brand awareness and engaging your audience.

Social Media 234

Social Media Tips Marketing UGC 234

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 244

Advertising Social Media Strategy Authentication 244

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 295

Influencer Brands Policies Privacy 295

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Pixlee

MAY 17, 2021

With shoppable UGC, you can convert more shoppers while building authentic connections with customers. You can use UGC on your social media platforms, but you’re going to benefit a lot more by including some of that content in your social and digital ads. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

UGC 52

UGC Authentication Brands Review 52

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing? Community-driven marketing takes this idea to the next level.

Communities 74

Communities Social Media UGC Marketing 74

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 111

Platform Social Media Tumblr Reddit 111

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform. When every business has the data they need to improve, we all benefit.”.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Leveraging your community of students or employees can be very powerful! You must be active on the platforms to understand them. What do you love about your job?

Education 204

Education Case Study Overview Upcoming 204

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Microblogging platforms. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 116

Strategy Brands Content UGC 116

Oktopost

MAY 30, 2024

Boosting website traffic When employees share your brand’s blog posts, guides, or company news, it often includes links to your company’s website. Moreover, the authentic endorsements from your employees can be more persuasive to prospects than traditional advertising, leading to higher conversion rates.

Activities 84

Activities Social Media Brands Skills 84

SocMed Sean

FEBRUARY 15, 2022

Is TikTok a Good Marketing Platform? Is TikTok still a good platform? While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. Consumers today are much savvier and appreciate authenticity.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This also means establishing consistent messaging across all platforms. Influencers help organizations use these authentic interactions to build a loyal community around their brand. your influencer’s.

Influencer 99

Influencer Marketing Collaboration ROI 99

Pixlee

APRIL 4, 2019

User-generated content is possibly one of the greatest hallmarks of social media platforms. The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways.

Platform 69

Platform UGC Social Media Content 69

Ignite Social Media

MAY 25, 2021

This is because they want to reward creative and exclusive content on their platform. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Using a reposted TikTok is not a best practice overall but in addition, will penalize your post’s performance. Experiment! That’s okay.

Instagram 174

Instagram Engagement Content Tips 174

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Aaron Levie is CEO of Box , a cloud content management and file-sharing platform. Only 12% disagree.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. And repeated exposure to your content and your strong presence on these platforms will compel them to choose you over your competitors. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time.

SEO 158

SEO Social Media Strategy Hashtag 158

ProBlogger

MAY 3, 2023

The post Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging appeared first on ProBlogger. As a ProBlogger, you can harness the Force of Star Wars to enhance your blogging business and captivate your audience. Similarly, as a blogger, you must build a strong brand around your blog.

Collaboration 36

Collaboration Blogger Apparel Guidelines 36

Later

JUNE 21, 2021

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand. ” .

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Find and communicate your focus. This may be a little sappy, but it’s true.

Communities 125

Communities How To Community building Social Media Management 125

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous. Diversify your platforms in anticipation of change The Internet is always changing, and staying ahead of the curve is a must for any creator.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Choose the right platforms Here’s a little-known fact about social media marketing: your brand doesn’t have to be on every platform.

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Buffer Social

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Instead of just posting on any platform, she looks at which channels are bringing in the most traffic to her website, and prioritizes them accordingly.

Small Business 113

Small Business Social Media Strategy Authentication 113

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Embrace Diversity and Authenticity. Beauty brand Morphe grew its community to 7.5

Social Media 96

Social Media Authentication UGC Communities 96

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling.

Tips 127

Tips Authentication LinkedIn Groups 127

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Later

AUGUST 19, 2021

The program is the platform’s latest foray into social commerce, so if there was ever a time to focus on growing your TikTok community, it’s now. . Creating engaging and meaningful content is officially being rewarded financially on the platform. The account has at least 10K authentic followers.

How To 100

How To Authentication Applications Video 100

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Community Newsletters.

UGC 78

UGC Social Media Content Newsletter 78

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

UGC 75

UGC How To Compete Apparel 75

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? You’re probably already managing several social media platforms for your brand. Is my audience on the platform? Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how.

Questions 104

Questions Banking Insurance HootSuite 104

Buffer Social

JANUARY 10, 2024

  I launched my travel blog in February 2020 with big plans, but we all know how that turned out. Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I faced this problem when I became a travel blogger and content creator. 

Travel 78

Travel Blogger Marketing Authentication 78