agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit. What the best way to approach marketing on Reddit, then?

Reddit 133

Reddit How To Marketing Banking 133

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter. What do you want to see?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. For example, the 170-year old PNC Bank is dedicated to ensuring consumers’ financial wellbeing. PNC Bank’s customer care on social stands out in the crowded financial services industry.

Report 65

Report Atlassian Brands Sentiment 65

Pam Moore

JUNE 5, 2018

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. There is power and opportunity in building a platform that serves a niche market with real value.

Brands 157

Brands How To Authentication Training 157

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Pro: You get fresh, engaging content promoting your business.

Brands 96

Brands Collaboration HootSuite Influencer 96

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. “You

Content 130

Content iPhone Sports Remix 130

Ignite Social Media

JULY 19, 2019

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. The Outer Banks. Next up is our client Visit the Outer Banks of North Carolina (OBX). Get our guide to this maddeningly seductive region at the link in bio!

Travel 94

Travel UGC Brands Tourism 94

Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! So many of these stock photography websites don’t have a large bank of diverse images and photographers to choose from. Look no further. The problem? 3: CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. According to Inc.com , one source found that the ROI was 11x traditional digital marketing.

Influencer 42

Influencer Brands Nielsen ROI 42

Sprout Social

MAY 19, 2021

This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. They follow influencers or brand ambassadors. They report issues.

Engagement 136

Engagement Brands Review Influencer 136

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Buffer Social

OCTOBER 16, 2023

Build a content bank : For each pillar, build a content bank filled with post ideas, articles, videos, etc. I have personal experience with each one that adds an extra layer of authenticity to anything I create. Crafting your content pillars : Now, you can create 3 to 5 broad content pillars.

Template 102

Template Templates Social Media Content 102

Oktopost

MAY 16, 2022

Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Andrew is no stranger to social media, having made it a huge part of Capco’s marketing strategy, he says, “It’s the best marketing strategy we’ve got.”. Bringing Authenticity Back to Social Media.

B2B 91

B2B Engineering Social Media Privacy 91

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Marketing Your Lifestyle Brand in the 21st Century. Creating a Lifestyle Brand.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Hootsuite

AUGUST 24, 2022

Bad influence(r). Good things come to those who wait, so I’ma be at least about a hour late” (Start it Up by Lloyd Banks, Kanye West, Swizz Beatz, Fabolous, Ryan Leslie). If you’re on TikTok for business reasons, it’s probably only one network in your larger social media marketing strategy. Unverified and unbothered.

Energy 114

Energy URL HootSuite Aggregator 114

Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. Invest in Influencer Marketing. Use Platform-Friendly Images .

Instagram 52

Instagram UGC Apparel Hashtag 52

Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Unlike other social media marketing strategies, with TikTok, you actually want your videos to blend in with the crowd. thebeachwaver.

HootSuite 92

HootSuite Trends Feed Feedly 92

Pam Moore

SEPTEMBER 26, 2018

That's what every marketer is going to focus on. You better find a way to stand out from the crowd and connect with your customers emotionally without breaking the bank. I have worked in the technology, marketing and branding field for over 20 years. What are you going to do once you get them to listen, watch and learn?

Brands 141

Brands Instagram Meme Banking 141

Diva Marketing Blog

MARCH 17, 2010

A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site. His search terms including: bank, credit unions, marketing, advertising, new logo, branding, promotion.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Later

SEPTEMBER 28, 2020

TIP: Creating video content for social media doesn’t have to break the bank. This is one trend we’ve seen lots of influencers and brands doing successfully on TikTok and Instagram Reels, as both platforms have the same 9:16 format and similar intent. Find our top tips for creating an at-home video recording studio in this blog post.

Video 100

Video Social Media Brands Instagram 100

Pixlee

DECEMBER 31, 2018

Even with heavy competition from online-only retailers, Petco has met the needs of an evolving market by broadening their in-store offerings, from pet grooming, pet sitting, and even veterinary services. Keep an eye on Walmart’s unveiled plans for co-opting some much-needed competition in Amazon’s market space. Newell Brands.

Brands 40

Brands Retail Apparel Fashion 40

Later

MAY 27, 2020

However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. We are digital marketers who value creativity and growth, and surely we’re not the only ones. NOW STREAMING ? ?

Instagram 84

Instagram How To Feed Feedly 84

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously. Learn to explain your expertise easily to people who have influence.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Hootsuite

MARCH 23, 2022

You can make good money as an influencer even if your last name doesn’t end in -ardashian. So, whether you’re a beauty or fashion influencer, filmmaker, photographer, or other creative content creator, these are all the brand new and tried-and-true Instagram monetization methods you need to know. Source: eMarketer.

Influencer 112

Influencer Instagram Badge Affiliate marketing 112

Later

MAY 27, 2020

However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. We are digital marketers who value creativity and growth, and surely we’re not the only ones. NOW STREAMING ? ?

Instagram 58

Instagram How To Feed Feedly 58

Pam Moore

SEPTEMBER 26, 2018

That's what every marketer is going to focus on. You better find a way to stand out from the crowd and connect with your customers emotionally without breaking the bank. I have worked in the technology, marketing and branding field for over 20 years. What are you going to do once you get them to listen, watch and learn?

Brands 60

Brands Instagram Meme Banking 60

Likeable

AUGUST 26, 2019

That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”. This growth has carved out a niche market opportunity that the internet’s most adorable pets has risen to fill. It pays to be cute. HERO | @HEROTHEAUSSIE.

Influencer 112

Influencer Communities Social Media Instagram 112

Sprout Social

OCTOBER 22, 2018

Linkedin’s CEO, Jeff Weiner, is just one of several CEOs who embodies the type of authentic, transparent communication consumers and employees are calling for. Then there’s the fact that 22% say a CEO’s transparency on social would positively influence their interest in working at his or her company.

Reputation 74

Reputation Industry Aggregator Research 74

Diva Marketing Blog

OCTOBER 21, 2010

When combined with traditional marketing, social-driven customer service can be a force for more credible problem-solving, less expensive customer service, product ideation and customer lifetime value. Positive, direct honesty from service provider; not just one-way marketing communication speak. Bank of America, Schwab.

Industry 89

Industry Social Media Loyalty Resources 89

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies. Without this crucial backbone, marketing with influencers is moot. Just market to humans as another human.

Case Study 151

Case Study Study Authentication How To 151

Sprout Social

JULY 26, 2022

What’s the difference between a content creator and an influencer? I know what you’re thinking: “Isn’t content creator just a new term for influencers?”. While many of the creators you know and love do have a degree of influence, they’re not always posting with the express intent of influencing a purchase decision.

Brands 75

Brands Content Project Social Media Management 75