Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 15, 2010

Isn't social media about 2-way communication? .' Great article! a vote for integration) [link] [link] Josh Shua Peters RT @jaybaer: Why is your email and social media being handled by different people? (a a vote for integration) [link] [link] Sumo Group Great article Jay – as always. Thanks dude.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. link] kdrewien Social Biz: Is Your Twitter Addiction Paying Off [link] [link] rtweb Is Your Twitter Addiction Paying Off [link] [link] leshannepretty Is your Twitter addiction paying off? Maybe you found this blog from Twitter? Im Jay Baer.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Jeff Esposito

JANUARY 5, 2012

No matter what you have planned have a great one, and enjoy this eclectic mix of articles in this week’s edition of Five for Friday. IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community.

Library 30

Library News Social CRM Policies 30

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. jaybaer article: [link] [link] Jon Buscall This is great, Jay. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 27, 2010

link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. link] [link] Corey Tyhurst Awesome Article RT @jaybaer: Are you growing enough voices? Because you are tapping into the expertise AND networks of other people, so the result is greater than anything you can do on your own.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. link] [link] Egmo Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. [link] [link] Dennis Baker RT @jaybaer: Would You Try It With a Fox? link] [link] Mike Malone RT @jaybaer: Would You Try It With a Fox? link] [link] Maria A. link] [link] Maureen Cute post. But I agree with Factchecker.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 20, 2010

I've been asking co-workers for suggestions on books/articles about content strategy. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! Very helpful as our company moves forward with our plan for Social Media. Perfect timing! I also think #4 is difficult to grasp for some people.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. I like the idea of building a community. Of course, content alone is not the answer. link] Matthew Ross YES!

Content 125

Content Marketing Consultant Social Media 125

Mindjumpers

JANUARY 22, 2013

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind.

Social CRM 217

Social CRM Brands Social Media Twitter 217

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] Christopher Smith Great article.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? Schatschneider agreed.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Hootsuite

JANUARY 24, 2024

These templates help streamline communication and ensure a consistent and efficient approach to addressing inquiries, comments, reviews, and other forms of engagement on social media. Why are social response templates so handy? Track CSAT metrics across all communication channels. Let’s keep the good times rolling.

Template 102

Template Templates Social Media HootSuite 102

Convince & Convert

JULY 21, 2010

[link] Alirio Pirela How to avoid a social-media lawsuit [link] [link] Grapevine Marketing RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] Lee J Hopkinson Interesting article on things to consider about your IP (intellectual property) on social networks. Check out this timely article.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 26, 2010

I think pitchengine and its concept is going to rock PR world.

SEO 115

SEO Social Media Consultant Social CRM 115

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Jennifer Scroggins RT @JesyHerron: Love this article and completely agree! You should be.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link].

Marketing 124

Marketing Social CRM Conference Social Media 124

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 25, 2010

" [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea! Social media statistics and reporting, without the hassle [link] [link] Marc Westenburg anyone use #swix?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I had your article on-screen already, prepped for Tweeting later today. What do you think? Nice job.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. I don't know what you mean by finding out the number of search terms that people use, I have read your article several times and I enjoyed reading it, but I just don't know how to find that information out.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Im Jay Baer.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. What is interesting when you do look at the articles, more than half are list posts or some sort of how to/advice. What content lessons do you take away from these results?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. I think it's a good approach to enter social media metrics.

Social Media 136

Social Media Strategy Metrics Organization 136