Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. URL clicks. Twitter Analytics.

Data 101

Data Social Media How To ROI 101

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. analytics Click To Tweet. Should Your Brand Worry About Dark Social?

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

NOVEMBER 11, 2021

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Website & URL tracking.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 103

Organization LinkedIn Strategy Social Media 103

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. New followers.

Social Media 124

Social Media How To Metrics Analytics 124

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. Should Your Brand Worry About Dark Social? Image via GetApp. Click To Tweet.

Brands 129

Brands Analytics Data Metrics 129

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Access advanced conversion tracking analytics. trillion USD in 2026. From Rich Pins. Source: Pinterest.

Features 114

Features Price Buy Campaign 114

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use Google Analytics to track the number of visitors to your website. You should also create custom URLs for all your campaigns with UTM parameters.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? Individual page traffic.

Analytics 145

Analytics Google Social Media HootSuite 145

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month. Brandwatch.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 22, 2019

Using a plugin makes the process a bit more automated and the social network itself offers numerous options to choose from, including: Embedded Posts: This allows you to easily embed public posts on your site. Facebook allows you to adjust the height and width of the send button as well as the referral tracking codes and absolute URL.

Sites 79

Sites Features Embedding Facebook 79

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Firebelly

SEPTEMBER 2, 2010

This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Razor Social

OCTOBER 11, 2017

Content plus tools equals higher ROI! I go to my Google Analytics account and look for older blog posts that are still generating lots of traffic. If there’s a lot to change I’d republish old content (without changing the URL!), Don’t Forget about What You Have. Here’s the process I use. Pre-promote content.

Tools 111

Tools Tips Content Marketing 111

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Using social media analytics tools will make this process easier. From a social media standpoint, it’s a sign that your post was relevant to the offer. In other words, it kept its promise.

Metrics 112

Metrics Social Media CPM CPC 112

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. The world’s largest social network now own the patent for the news feed. Below, we discuss ten important Social Metrics for companies. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics. To use Pinterest Analytics, you’ll need a business account.

Analytics 145

Analytics Tools HootSuite Tips 145

Buffer Social

JULY 23, 2019

More engagement, more clicks, and lower ROI. The social networks themselves are keen on influencer marketing, too. Data from analytics firm InfluencerDB shows that influencer engagement on Instagram is at an all-time low. Some people think it’s reached its peak. Others think it’s still an extremely viable option.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

MAY 8, 2019

Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices.

Instagram 110

Instagram How To Hashtag Feed 110

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Glad to hear it!

ROI 66

ROI Social Media How To Analytics 66

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Improve ROI Social data is a primary source of business intelligence that can help move your business forward.

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Glad to hear it!

ROI 43

ROI Social Media How To Campaign 43

Sprout Social

AUGUST 16, 2016

To get the most out of your social media shares, there are a few key elements that you need to optimize. Take the time to do this so you can be sure your content looks great on social networks and in search results. Take control of how your content looks on the social network by marking up your website with Open Graph tags.

Social Media 40

Social Media Mobile Social Networking Trends 40

ProBlogger

JANUARY 14, 2013

Image courtesy pictureYouth, licensed under Creative Commons Today I wanted to give you a quick way to get a better handle on your social media activities, in about five minutes, using nothing more than your site stats (I’m using Google Analytics). What sorts of social media traffic and revenue tracking do you do?

Social Media 44

Social Media Content Case Study Creative Commons 44

ProBlogger

JANUARY 1, 2014

Today I wanted to give you a quick way to get a better handle on your social media activities, in about five minutes, using nothing more than your site stats (I’m using Google Analytics). This is just a short, quick technique that anyone can use—social media newbie or superstar. An analysis. Let us know in the comments.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Hootsuite

FEBRUARY 24, 2022

Just like how you wouldn’t bank your entire campaign on one social network, you wouldn’t rely only on organic traffic, right? You can make the process of handling organic and paid social posts side by side with the right tools. Track your analytics. Not if you use a social media analytics tool.

Examples 145

Examples Campaign Platform Tips 145

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JUNE 29, 2020

Search social networks. After your Google search, visit each of the main social networks and search directly for your brand and product names to see if you uncover any unexpected accounts. But be prepared to escalate matters to the social networks for help if you can’t resolve things yourself.

Template 145

Template Templates Social Media HootSuite 145

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. month: includes 25 connected channels, 5 team members and 6 analytics profiles (free 14-day trial); Advanced: $49.99/month:

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

OCTOBER 26, 2020

From post creation to scheduling and analyzing the results – the social media management tool or suite of your choice should provide you with a command center that also offers a holistic overview of your social media activities’ impact and ROI. . How to choose the social media management tool for you.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Save time, as all your social media analytics are available to you in one platform. Price: Starts at $49 USD per month.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

APRIL 26, 2021

It’s also important for tracking, analytics, and overall ad optimization. of mobile Facebook users access the social network using iOS devices. Name your pixel, enter your website URL, and click Continue. Enter your URL and click Open Website. Increase the ROI on your Facebook ad spend.

API 145

API Facebook How To Eventful 145

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265