Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Building Loyalty Beyond Reason

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This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. data analytics. loyalty. loyalty marketing.

Loyalty Is Not Just About The Data

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Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple.

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How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Traditional customer loyalty programs can be expensive, complicated, and difficult to measure immediate results.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Loyalty of your social visitors.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Loyalty of your social visitors.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Using media analytics, marketers can rationalize the ROI and prove the value of social media. Social analytics provide marketers with insights into what content, products, and advertising are creating the most buzz and interest online. Many platforms now offer native analytics tools to better enable marketers to track and analyze data.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Loyalty of your social visitors.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Using media analytics, marketers can rationalize the ROI and prove the value of social media. Social media contains a wealth of data that is invaluable to marketers.

The Future Never Comes When You Can't Nail The Present

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This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Without having full exposure, I'm willing to bet that that the ecommerce database, email marketing database and loyalty database are, simply put, not one database. analytics. . loyalty. loyalty program. It's all about the basics. You know this. Your business knows this. To build a brand. you must know this.

How to Master the Art of the Upsell

Convince & Convert

One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. Image via BigStockPhoto.com.

How to Score the Best Clients For Your Agency

Convince & Convert

However, “Playing the Field” organizations are much more interested in specialist agencies than generalists, believe in changing agencies even when they’re doing a good job, and are much more likely to be using analytics to monitor the success of their marketing programs (and partners).

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Guest post by Jill Phillips.

Content Marketing As A Profit Center

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As agencies are being asked to update and upgrade their services - by integrating capabilities around content marketing, data, analytics, etc. analytics. customer loyalty. loyalty. Content marketing. be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content. Those lines were never crossed.

Media's New Business Model: Surveillance Capitalism

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Then, the brand can support this relationship through better ads, loyalty, service and more. analytics. loyalty. web analytics. The struggle is real. Brands simply no longer know where to put their money.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

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First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday: Consumer Trust Is Not What You Think It Is These Days ). Second, brands have a much higher expectation for what their agencies should be delivering based on a myriad of developments from analytics to procurement to business transformation to c-suite demands and beyond. Analytics, personalization, testing and optimization are not just dreams of the future.

The Mobile Imperative

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The same for loyalty, analytics, data, and every other media channel we're currently engaged with (my saying, "everything is 'with' not 'instead of'" still rings true), but the majority of media will (without question) be consumed and created on some type of mobile device.

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5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

Instagram Analytics. Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

How Social Media Can Advance Brand Purpose

Likeable

With 63 percent of consumers believing that their actions on social (like commenting and sharing) can impact a brand’s decisions, it’s clear that those who demonstrate a willingness to listen and adapt are best positioned to win customer loyalty.

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Search Analytics. Google analytics. Customer loyalty and disruption. Mobile analytics is so crucial. IoT analytics branding Digital Disruption Digital transformation SEO/SEM social media

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4 Key Ways to Impress Clients with Your Social ROI

agora pulse

There are many possible goals when it comes to social media marketing, including: increasing followers, increasing visibility and loyalty, promoting events, promoting thought leadership, driving website traffic, improving engagement , increasing opt-ins, and generating sales just to name a few.

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Do Your Consumers Care About Your Digital Marketing? (Really, Really Care)

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In the past five years, 42% of marketers have installed more than 10 individual solutions across marketing, data, analytics or customer engagement technologies, and 9% have brought on more than 20 individual tools or solutions. analytics. brand loyalty. loyalty. This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line.

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The Art Of Marketing

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What's a way for marketers and brands to jump into data analytics without getting lost? We come from a place where we have looked at analytics in the rearview mirror (after it's all said and done). analytics. data analytics. loyalty. What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her name was Bethany Mota.

Translating Social Value For the Bottom Line

Ignite Social Media

Relationships with consumers ultimately build brand affinity and loyalty, which can significantly bolster the bottom line. Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media.

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Social Media Report - Tyre Brands in India

Unmetric

There’s a huge potential in the Fan sentiments and loyalty that CEAT currently has that it can totally cash in on, with a few tweaks to its social media strategy. social media brands Social Media Analytics social media report tires

Get Paid To Watch YouTube, Play on Facebook And Follow Twitter

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Beyond that, it gets even more challenging when you start looking at real engagement and community/loyalty building initiatives. Are we doing enough to bring analytics and math to the potential professional? loyalty. web analytics. That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most).

Top Places Where You Still Can Get Free Links

Idaconcpts

The loyalty and the benefits this will grant you make the invested time very worthwhile. Web Analytics free back links free backlinks free links places for back links places for backlinks places for links

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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Return visits initially seemed a logical metric to factor into the Visitor Loyalty category.

Mistake Math – Why We’re Valuing Facebook Fans All Wrong

Convince & Convert

Without an expensive analytics subscription, you can’t with utter reliability compare your website traffic to your competitors. Tweet Part 2 of a 3-Part Rant.

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Return visits initially seemed a logical metric to factor into the Visitor Loyalty category.

How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

Does your company need to improve customer service or possibly grow brand loyalty among existing customers to improve retention? To track your demographic data, use a social media analytics tool like Sprout Social. One of the best tools marketers use is Google Analytics.

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Change Your Marketing. Change Your Brain.

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It has become so heated that an entirely new group of people called, Growth Hacker Marketers , seem to be the pinup dolls for a new way to build customers, loyalty and push sales (while calling for an end to the advertisers). These people claim to be hybrids of engineers, strategists and analytics specialists who are leveraging digital channels to build customer profiles with technology, but without any of the traditional avenues. analytics. customer loyalty.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

For Optimove, the key ingredient to an effective CDP is the strong grasp of the data science underpinning its analytics and insights. They report being highly satisfied with the platform’s ease of use, analytics quality, and customer support.

The Harsh Realities Of The Real-Time Web For Marketers

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Direct Marketing (and its subsequent growth) played an integral part in helping marketers to understand the power of data, analytics, outcomes and predictive modeling. Loyalty programs helped marketers truly understand who their customers are (and what they are doing). analytics. loyalty program. web analytics. In four words: we are not prepared.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

This means consumers are evolving more quickly than you may think, so closely monitor your analytics. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement.

Tips for measuring marketing impact to prove ROI

Social Media Marketing

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Think about how you can corroborate your ideas and analytical abilities into the existing process, like automating marketing emails and introducing new products. Target account acquisition Customer loyalty and growth. Use data to increase sales by: Anchoring analytics on a strategy, not the previous year’s budget.

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