article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
article thumbnail

7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already.

B2B 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
article thumbnail

Complete Guide to Instagram eCommerce in 2022

Hootsuite

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. Many third-party apps promise a streamlined analytics dashboard.

Instagram 117
article thumbnail

5 Ways To Use Social Media Content For Customer Success

Keyhole.co

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

article thumbnail

16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Build relationships with customers to cement their loyalty. Share user-generated content Building on the tip above, tracking hashtags and keywords also allows you to quickly find and share user-generated content (UGC). Conversion increase: Besides trust and social proof, sharing UGC content helps guide buyers to purchase.

article thumbnail

6 Ways to Boost Your Content Engagement in 2021

Pixlee

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Check out this example from Old Navy.