What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .

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7 best Facebook analytics tools


By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. This is a pretty sweet deal for a tool that doesn’t cost you a penny instead, makes you richer with valuable data.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

Are You Measuring Cost Of Acquisition?

Small Business Mavericks

When it comes to business metrics , no metric is as important as the cost of acquiring a new customer. This is where the cost of customer acquisition gets sticky. If there is a way to control the cost of aqcquisition, and there usually is, then you should control that cost. If you can reduce the cost of acquiring a new customer from $20 to $15, then you might only lose $5 on the new customer. Manage that cost of acquisition.

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How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Do you know how much an influencer marketing campaign costs? 6 factors that affect the cost of influencer marketing. The social media platform chosen for the campaign is one of the key factors that influence the cost. How much does influencer marketing cost?

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The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%


The campaign was costing them roughly $17 to acquire a new lead – which in this space was considered fairly good. Here’s how it looked: At a cost per lead of $19.07…that The end result was that we reduced their cost per lead from $17.62 Cost per lead.

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The Beginner’s Guide to Facebook Analytics


If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Google Analytics Advanced Segments. Cost: Free.

Should Advertising Cost Less?

Twist Image

Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. We expect marketing spending to come in below prior-year levels due to productivity movements in marketing and advertising costs." What if marketers looked at it this way: as a brand finds it place in this new world, the cost of advertising should decline.

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Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics.

5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. You can track your local visitors, reach, and local engagement with analytics. Determine your cost per customer – You should know what it costs you to acquire a new customer.

Social Sharing + Analytics = ConversionBuddy


What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. This unique technology empowers brands to increase new traffic and referral sales while lowering consumer acquisition costs. Tweet. Social sharing is on rise.

Twitter: Real-Time Analytics And How It Can Help Your Business


This new feature enables business and marketers to analyse and improve marketing efforts, making Twitter a highly effective marketing tool that is feasible and usable for businesses, free of cost. Real-time Analytics allows companies to: • Select counts and tweets from users.

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard.

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Use these Instagram analytics tools to transform into a power user. Ready to try today’s top Instagram analytics tools?

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence


Aloha Readers of idaconcpts.com, Here’s a great independent report from Forrester Analytics. The cost savings and ROI boost of centralized data. Forrester Research web analytics how web analytics How Web Analytics Will Emerge Joseph Stanhope

New Instagram Ad Analytics Tools Introduced: Insta-ads


The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. What are the new Instagram ad analytics tools? Why are the new Instagram ad analytics tools being introduced?

5 Tips on Using Google Analytics More Effectively

Bill Hartzer

There is a free tool that Google provides called Google Analytics. Once you organize the data that Goggle Analytics provides you can utilize this essential information to market and promote your website. The last important tip for Google Analytics that we are looking at is with regard to these referring websites. You run the Google Analytics program and realize that you are only getting 1-2 visitors from that link. Web Analytics

CPA: A Viable Alternative to CPC


When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels.

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8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

Thanks to the number of Facebook analytics tools out there, figuring out how to increase your own engagement and uncover new customers is easier than ever. Take a deep dive into your data with these Facebook analytics tools. How to translate Facebook analytics into action.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

11 of the Best Social Media Analytics Tools (Free and Paid)


Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools. Hootsuite Analytics.

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. This free tool is designed to deliver the information you need to assess ad campaign costs and check high-impact metrics in seconds.

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Should My Business Bother To Have Social Media KPIs?

agora pulse

The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. Reach is a bit like the CPI (cost per impression) metric. Certain regions cost more per fan. Most marketers know what KPIs are.

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The Value of Facebook Pixel Events

Jon Loomer

Without the pixel and events, your focus is likely on a combination of Cost Per Click, Click Through Rate, and Engagement Rate. If you use pixel events, you can add a column specifically for the total number, unique number, value, cost, and unique cost of any standard event.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

If you still want to calculate the cost per action, Facebook suggests you formulate your own composite metric “Actions” that makes sense for your business. Page Tab Views and Cost per Page Tab View.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

If you still want to calculate the cost per action, Facebook suggests you formulate your own composite metric “Actions” that makes sense for your business. Page Tab Views and Cost per Page Tab View.

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

It can be incredibly time efficient, however, this approach can be costly when you hire specialists to create and execute surveys. To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ).

How to Use Twitter Analytics: The Complete Guide for Marketers


If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. Our Instagram Stories ads cost just $0.06 – $0.12

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4 Key Ways to Impress Clients with Your Social ROI

agora pulse

Insights on platforms such as Facebook, Twitter and LinkedIn are widely recognized as providing helpful analytics. Often they will see it as a given and covered in the cost presented in the proposal. Return on Investment, otherwise known as ROI, is the cornerstone of your business.

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The Value of Community Management and Customer Interception

Ignite Social Media

” The article goes on to claim that unhappy customers are more expensive and businesses that invest in strong customer care efforts experience increases in efficiency in cost. Depending on your business objectives, social media marketing can wear multiple hats.

The Ultimate Guide to Pinterest Marketing 


How to Use Analytics to Tailor Your Pinterest Marketing Strategy. And with the right strategy on your site, you can encourage users to share your content straight to Pinterest — increasing your brand visibility at no extra cost to you! .

Proving Value vs ROI in PR

Proactive Report

Avoiding or cutting costs in areas like R&D, customer service, support and advertising. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Google Analytics – PR Dashboard.

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Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

Influencer Marketing Tied for Most Cost-Effective Channel. 22% of marketers say influencer marketing is their most cost-effective customer acquisition channel. Affiliate marketing performed poorly, ranked most cost-effective by just 2% of marketers.

Social Media Stats and Benchmarks: Fall 2019

Ignite Social Media

We took a look at efficiencies gained after leveraging 4+ placements for ads and discovered an average cost-per-objective decrease of 30% across a sample of clients. As a result of ever-changing content algorithms, social media benchmarks are fickle.

Native vs. third-party tools: Which is the most popular publishing tool for brands?


While there aren’t definitive reasons as to why brands prefer using native tools, perhaps the ease of functionality and cost factors may have something to do with this – sometimes you just gotta tweet and to hell with all those corporate processes and workflows.

How to create, manage and report on social media campaigns in Sprout

Sprout Social

In addition to message tagging, Sprout users can add URL tracking to links to easily identify social referral traffic and conversions from social campaign posts in Google Analytics. Analytics

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.

The Secret Meeting that Doomed Vine | Social You Should Know

Ignite Social Media

Meanwhile Instagram is making it easier to sell on the platform and Snapchat analytics arrive, but they’re not cheap, all in this week’s Social You Should Know. Snapchat Analytics are Here.